Savvy business owners are investing more time in social media marketing and keeping an eye on emerging trends. The pandemic has shown us just how important a strong social media presence is, especially as an ever-changing source of business intelligence. So if you’re wondering what’s hot and what’s not, check out these online marketing trends.

Celebrating Diversity

Celebrating diversity can help brands build deeper connections with their followers. We see this in particular with popular beauty labels that are dropping their airbrushed models in favor of showcasing everyday people who love their products. Inclusivity is in, and brands are under pressure to adapt.

Social Media Stories

Millions of people engage with Instagram Stories on a daily basis. In fact, it’s the platform’s leading feature. Stories can include a slideshow of photos or videos that vanish from your profile after a 24-hour window, though you have the option to save your favorites as Stories Highlights. This tool is so popular with Instagram users that Twitter created its own version. One thing to keep in mind if you’re a business owner is that Instagram automatically favors this kind of content, meaning more people will see your posts and be able to interact with your brand.

Live Stream Features

While many business owners are aware of live streaming services, they’re not taking advantage of this opportunity to connect with their followers. Live streaming allows you to share video in real time via social media platforms like Instagram or Facebook. There are a number of ways to use this tool to expand your social media marketing. For example, a landscaping company might provide gardening tips, or stream some behind-the-scenes footage. Ultimately, it’s easy to get started and it allows you to answer questions in real time, say hello to potential customers, or promote special deals that you’re excited to share with your followers.


We all want authenticity in our relationships and that doesn’t stop when it comes to brand transparency. While this may not be a new trend, it’s one that will never go out of style. In this way, social media marketing can help establish trust in your company. Social media allows business owners to drop some of the formality and share a more personal side with their followers. This can also make your brand seem more approachable and friendly.

Social Media Storefronts

Even if you have a business website, you can still take advantage of growing trends in social media commerce to make shopping more convenient for your customers. New tools and features are being added all the time.

Expert Social Media Marketing

When it comes to social media marketing, there’s a lot you can do on your own, but why not outsource some of the more technical aspects to a digital marketing company? After all, do you really want to spend your free time analyzing data spreadsheets? At D-Kode Technology, we can help you connect with the right customers through social media marketing. Let’s talk. Give us a call at 925.856.5342 to schedule your free marketing consultation.