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Does the Twitter/X Algorithm Downrank Your Links? What Small Businesses Should Know

Does the Twitter/X Algorithm Downrank Your Links? What Small Businesses Should Know

by Francesca Tsakonas | Jan 15, 2025 | Blog, Digital Marketing, Social Media

Twitter, or X as it’s now called, has long been a favorite for businesses and creators. With over 528 million monthly active users, it’s an online space where real-time conversations happen, trends take off, and connections feel immediate. For small businesses, it’s...
How to Tell Your Brand’s Story Through Ephemeral Content

How to Tell Your Brand’s Story Through Ephemeral Content

by Jackie Strack | Nov 27, 2024 | Blog, Content Marketing, Digital Marketing, Social Media

Think about a rainbow. It appears after a storm, arching across the sky, reflecting vibrant colors in every direction. For a brief moment, it awes anyone who sees it. Then, just as quickly, it fades away. The beauty of that moment lies in its fleeting nature. And it’s...
Why Lo-Fi Content Is Taking Over TikTok and Instagram

Why Lo-Fi Content Is Taking Over TikTok and Instagram

by Daniel Kodam | Nov 13, 2024 | Blog, Content Marketing, Social Media

Trends come and go on social media, but one shift is proving to have real staying power: the rise of lo-fi content. Gone are the days when highly polished, hyper-aesthetic feeds dominated Instagram and TikTok. Today, audiences crave something different—something real....
Mastering Marketing Fundamentals for Business Startups and Transformations

Mastering Marketing Fundamentals for Business Startups and Transformations

by Daniel Kodam | Oct 1, 2024 | Marketing D-Koded Podcast, Social Media

If you’re ready to launch a business or make some major changes to your current business, how do you approach the marketing plan as a whole? In this episode of Marketing D-Koded, Daniel and Jackie discuss the essential steps for business owners who are just...
The Future of Search: How Google’s Monopoly Ruling Could Change Everything

The Future of Search: How Google’s Monopoly Ruling Could Change Everything

by Daniel Kodam | Aug 19, 2024 | Marketing D-Koded Podcast, Social Media

Will Google change its business plan after a recent court ruling? Daniel and Jackie tackled the recent legal ruling that labeled Google a monopoly. They discuss the implications of Google’s dominant 90% market share in the search engine sector and explore the...
YouTube Now Lets You A/B Test Thumbnails for Every Video (Here’s How)

YouTube Now Lets You A/B Test Thumbnails for Every Video (Here’s How)

by Jackie Strack | Jul 17, 2024 | Blog, Social Media

Struggling to craft the perfect eye-catching thumbnail that compels viewers to click on your YouTube video? Thumbnails are a crucial first impression, but picking the winner can feel like a guessing game. The guesswork is over. YouTube’s brand new thumbnail A/B...
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Leah

Content Lead

Leah is the Lead Content Writer at D-KODE. She is from Stockton, California and now resides in the South. She has been at D-KODE since 2021 and has been an English professor at San Joaquin Delta College since 2013. She holds a BA and MA in English. She has past experience in K-12 education, library science, and teaching technical writing to STEM professionals. She enjoys any writing project for clients that includes in-depth research. In her spare time, she likes to read, run, do yoga, watch movies, hike, cook, and bake.

Presenting Digital Marketing

Corinne

Director of Client Relations

Corinne, a native of upstate New York, brings over 15 years of customer service experience to her role as Director of Client Relations at D-Kode. She previously served as Executive Assistant and Website Coordinator Lead, where she developed a strong foundation in client support and project coordination. Outside of work, Corinne enjoys swimming, cooking, and spending time at camp with her husband and two children.

Jackie Strack COO D-Kode Tech

Jackie

COO

Jackie, the Chief Operating Officer at D-Kode Tech, brings a wealth of experience and a dynamic skill set to the helm of the company. Since joining in 2020, she has charted a trajectory from content writer to Executive Assistant, Client Success Partner, and now COO. With a degree in language and literature from Bard College, Jackie combines her passion for communication with a keen business acumen.

A Certified Digital Marketing Professional via the AMA and the DMI, Jackie’s proficiency in fostering client relationships has been a driving force behind D-Kode Tech’s success. Beyond her strategic leadership, she remains dedicated to staying attuned to industry trends and forging meaningful connections within the tech and marketing landscape.

Presenting Digital Marketing

Jennifer

Creative Lead

Jennifer is a seasoned graphic and web designer with 16+ years of experience in the design and tech industry.

As Creative Director at D-Kode, she helps businesses develop and achieve a strategic brand marketing approach aligned with their goals. She is the lead designer on high-caliber company projects and presents marketing seminars and workshops locally.

Some of Jennifer’s achievements include keynote speaking for the Concord and Pleasanton Chamber of Commerces, developing the UX/UI design for a mobile app, and taking first place in UC Berkeley Extension’s 130th Anniversary logo contest. She ran a marketing company for 4 years before merging with D-Kode in the beginning of 2020.

Presenting Digital Marketing

Francesca

Content Lead

Francesca Tsakonas is the lead content writer at D-Kode tech. She is also a private tutor with her Bachelor’s degrees in English and Psychology from UC Santa Barbara. As a wordsmith at D-Kode, she enjoys composing blogs, web content, email campaigns, and more. Outside of work, she is an avid reader, an intermediate rock climber, and a self-proclaimed musical theatre aficionado.

Presenting Digital Marketing

Piper

Social Media Lead

Piper has been with D-Kode since 2019. She lives in the hills of Vermont with her family, where she enjoys hiking, yoga, and feeding the squirrels.

Presenting Digital Marketing

Gel

SEO Lead
Experienced Vice President of Marketing with a demonstrated history of working in different Digital Marketing Channels. Skilled in Search Engine Optimization (SEO), Funnel Optimization, Content Marketing, Social Media Optimization (SMO), and Google Analytics.

Strong marketing professional with a Master of Business Administration – MBA focused in Digital Marketing & Entrepreneurship from University of Illinois at Urbana-Champaign.

Presenting Digital Marketing

Daniel

CEO

A Certified Digital Marketing Professional with 30+ years of IT experience guiding clients from micro-businesses to mega-corporations, Daniel partners with each client to drive customers and be your marketing department. He is able to expertly orchestrate small and complex projects while keeping the interactions simple enough for the most tech-averse client. Daniel uses several programming languages to complement his design and marketing expertise. He is a father of three, and a Rotarian at heart.

Presenting Digital Marketing

Ravish

Lead Web Developer

With nearly 10 years of creative solutions designing knowledge, Ravish works in all phases of software development projects including planning, analysis, design, and implementation of web applications using CMS, Frameworks, Shopify, Zoho, Drupal and Magento.

He has a strong background and interest in IT-related server and client management. When he is not working, he loves playing cricket and taking long drives.

Presenting Digital Marketing

Gel

SEO Director and HR Manager
Presenting Digital Marketing

Nigel

Client Success Partner