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The Rules of Content Marketing for Small Businesses

The Rules of Content Marketing for Small Businesses

by Daniel Kodam | Jan 25, 2023 | Blog, Content Creation, Content Marketing, Digital Marketing, Social Media

Content marketing for small businesses is essential – but do you know the rules that will lead to real results? Are you a small business owner looking for new ways to bring in customers? The art of selling without really selling, otherwise known as content...
How Do I Get Started With Digital Marketing for My Business?

How Do I Get Started With Digital Marketing for My Business?

by Daniel Kodam | Jan 18, 2023 | Digital Marketing, Blog, Business, Social Media

Are you a small business that’s ready to take your marketing to the next level? Are you tired of blindly throwing out traditional strategies and jumping on trends just because everyone else is doing it? If so, strategic digital marketing might be the perfect...
​​How to Promote Your Blog: 6 Prove Foolproof Strategies

​​How to Promote Your Blog: 6 Prove Foolproof Strategies

by Daniel Kodam | Sep 28, 2022 | Blog, Content Marketing, Digital Marketing, SEO, Social Media

Do you know how to promote your blog? If you’re like most bloggers, you put a lot of effort into creating high-quality content. But simply publishing great content isn’t enough to ensure your blog’s success. To attract more readers and grow your...
How to Create a Content Plan in 5 Easy Steps

How to Create a Content Plan in 5 Easy Steps

by D-Kode Tech | Aug 7, 2022 | Blog, Content Marketing, Digital Marketing, Social Media

Do you ever feel like your content isn’t delivering the results you want? Like you’re churning out piece after piece but not seeing the needle move? If so, it might be time to revisit your content strategy. Content planning is one of the best ways to...
Create a Customer Avatar in 5 Easy Steps

Create a Customer Avatar in 5 Easy Steps

by D-Kode Tech | Jun 29, 2022 | Blog, Content Marketing, Digital Marketing, Social Media

Do you know who your ideal customer is? The first step in attracting the right buyers or identifying your target market is creating a customer avatar or persona. This is a fictional character that reflects the key attributes of your audience, and it can be helpful in...
Bad Reviews Can Make You Look Good: Here’s How to Respond

Bad Reviews Can Make You Look Good: Here’s How to Respond

by D-Kode Tech | Jun 15, 2022 | Blog, Branding, Business, Social Media

Uh oh… Your first one-star review came in through Facebook recommendations for business. Though getting a negative review can be disheartening, it’s not the end of the world. In fact, if you know how to respond in a timely and apologetic manner, you may be able to...
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Presenting Digital Marketing

Jennifer

Creative Lead

I’m an experienced creative marketing director with a diverse history in the digital marketing industry. I’m passionate about helping businesses identify and achieve company goals and bring their visions to life. I partner with business owners and other marketing directors to help them develop a memorable brand and effective online presence, and create a step-by-step marketing plan that aligns with their goals. I provide regular 1 on 1 or group training when applicable.

I owned and operated Lunar Digital Marketing from early 2016 before merging with D-Kode Technology in January 2020.

Presenting Digital Marketing

Corinne

Web Coordinator Lead

Corinne is from upstate New York and works at D-Kode as an executive assistant. She has 15+ years of customer service. Aside from her work as EA, she facilitates website quality assurance and assists the social media team. In her free time, she enjoys camping, biking, and boating with her family.

Presenting Digital Marketing

Francesca

Content Lead

Francesca Blake is a content writer at D-Kode tech. She is also a private tutor with her Bachelor’s degrees in English and Psychology from UC Santa Barbara. As a wordsmith at D-Kode, she enjoys composing blogs, web content, email campaigns, and more. Outside of work, she is an avid reader, an intermediate rock climber, and a self-proclaimed musical theatre aficionado.

Presenting Digital Marketing

Gel

SEO Lead
Experienced Vice President of Marketing with a demonstrated history of working in different Digital Marketing Channels. Skilled in Search Engine Optimization (SEO), Funnel Optimization, Content Marketing, Social Media Optimization (SMO), and Google Analytics.

Strong marketing professional with a Master of Business Administration – MBA focused in Digital Marketing & Entrepreneurship from University of Illinois at Urbana-Champaign.

Presenting Digital Marketing

Piper

Content Marketing Lead

Piper has been with D-Kode since 2019. She lives in the hills of Vermont with her family, where she enjoys hiking, yoga, and feeding the squirrels.

Presenting Digital Marketing

Jackie

COO

Jackie is a client success partner at D-Kode Tech. A graduate of Bard College, Jackie uses her humanitarian background to inform her innovative approach to digital marketing and project management. She lives in upstate NY with her family.

Presenting Digital Marketing

Daniel

CEO

A Certified Digital Marketing Professional with 30+ years of IT experience guiding clients from micro-businesses to mega-corporations, Daniel partners with each client to drive customers and be your marketing department. He is able to expertly orchestrate small and complex projects while keeping the interactions simple enough for the most tech-averse client. Daniel uses several programming languages to complement his design and marketing expertise. He is a father of three, and a Rotarian at heart.

Presenting Digital Marketing

Ravish

Lead Web Developer

With nearly 10 years of creative solutions designing knowledge, Ravish works in all phases of software development projects including planning, analysis, design, and implementation of web applications using CMS, Frameworks, Shopify, Zoho, Drupal and Magento.

He has a strong background and interest in IT-related server and client management. When he is not working, he loves playing cricket and taking long drives.

Presenting Digital Marketing

Gel

SEO Director and HR Manager
Presenting Digital Marketing

Nigel

Client Success Partner