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Don’t Hit Delete! Is Email Marketing Still Effective for Your Business?

Don’t Hit Delete! Is Email Marketing Still Effective for Your Business?

by Francesca Tsakonas | Aug 7, 2024 | Blog, Digital Marketing, Email Marketing

Attempting to market your business can sometimes feel like throwing spaghetti at a wall and seeing what sticks. Between content production, drafting email campaigns, pitching to publications for Digital PR, and keeping up with the constant evolution of social media...
Maximizing Content Value: Strategies for Reusing and Recycling Your Existing Content

Maximizing Content Value: Strategies for Reusing and Recycling Your Existing Content

by Daniel Kodam | Jul 24, 2024 | Blog, Content Marketing, Email Marketing, Online Marketing

Creating quality content takes time. Unfortunately, an excess of time is not a luxury that most content creators have. The pressure to churn out fresh content never seems to let up. The truth is, in today’s content-saturated landscape, even the most dedicated...
The Psychology Behind Inbound and Outbound Marketing: What Drives Consumer Behavior

The Psychology Behind Inbound and Outbound Marketing: What Drives Consumer Behavior

by Francesca Tsakonas | Apr 24, 2024 | Blog, Content Marketing, Digital Marketing, Email Marketing

Ever feel like you’re bombarded with ads? A recent estimation by Lunio gauged that the average consumer is exposed to a between 6,000 to 10,000 marketing messages every single day. The numbers sound staggeringly ridiculous, but when you consider the sneaky ways...
The Anatomy of High-Converting Emails: From Subject Line to CTA

The Anatomy of High-Converting Emails: From Subject Line to CTA

by Francesca Tsakonas | Nov 29, 2023 | Blog, Digital Marketing, Email Marketing

What is high-converting emails? How often do you open a promotional email and act on it? If you’re like most people, it’s a rare occurrence. Amid the avalanche of emails that inundate our inboxes, only a handful manage to pique our interest enough to prompt...
Email Marketing Campaigns that Open and Engage Your Audience

Email Marketing Campaigns that Open and Engage Your Audience

by Daniel Kodam | Oct 26, 2022 | Blog, Email Marketing, Online Marketing

Do you feel like your email marketing campaigns are falling into the void? You want your prospects to look forward to your emails, not automatically send them to spam. An effective campaign will help you build strong relationships with your leads and turn them into...
​​Marketing During Recession: 5 Tips to Keep Your Customers Loyal

​​Marketing During Recession: 5 Tips to Keep Your Customers Loyal

by Daniel Kodam | Oct 19, 2022 | Blog, Content Marketing, Email Marketing, Online Marketing

It can be tough to market your business during a recession. Consumers are watching their pennies more closely than ever, and it’s harder to get them to invest in new products or services. However, if you put a little thought into it, you can keep your customers...
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Leah

Content Lead

Leah is the Lead Content Writer at D-KODE. She is from Stockton, California and now resides in the South. She has been at D-KODE since 2021 and has been an English professor at San Joaquin Delta College since 2013. She holds a BA and MA in English. She has past experience in K-12 education, library science, and teaching technical writing to STEM professionals. She enjoys any writing project for clients that includes in-depth research. In her spare time, she likes to read, run, do yoga, watch movies, hike, cook, and bake.

Presenting Digital Marketing

Corinne

Director of Client Relations

Corinne, a native of upstate New York, brings over 15 years of customer service experience to her role as Director of Client Relations at D-Kode. She previously served as Executive Assistant and Website Coordinator Lead, where she developed a strong foundation in client support and project coordination. Outside of work, Corinne enjoys swimming, cooking, and spending time at camp with her husband and two children.

Jackie Strack COO D-Kode Tech

Jackie

COO

Jackie, the Chief Operating Officer at D-Kode Tech, brings a wealth of experience and a dynamic skill set to the helm of the company. Since joining in 2020, she has charted a trajectory from content writer to Executive Assistant, Client Success Partner, and now COO. With a degree in language and literature from Bard College, Jackie combines her passion for communication with a keen business acumen.

A Certified Digital Marketing Professional via the AMA and the DMI, Jackie’s proficiency in fostering client relationships has been a driving force behind D-Kode Tech’s success. Beyond her strategic leadership, she remains dedicated to staying attuned to industry trends and forging meaningful connections within the tech and marketing landscape.

Presenting Digital Marketing

Jennifer

Creative Lead

Jennifer is a seasoned graphic and web designer with 16+ years of experience in the design and tech industry.

As Creative Director at D-Kode, she helps businesses develop and achieve a strategic brand marketing approach aligned with their goals. She is the lead designer on high-caliber company projects and presents marketing seminars and workshops locally.

Some of Jennifer’s achievements include keynote speaking for the Concord and Pleasanton Chamber of Commerces, developing the UX/UI design for a mobile app, and taking first place in UC Berkeley Extension’s 130th Anniversary logo contest. She ran a marketing company for 4 years before merging with D-Kode in the beginning of 2020.

Presenting Digital Marketing

Francesca

Content Lead

Francesca Tsakonas is the lead content writer at D-Kode tech. She is also a private tutor with her Bachelor’s degrees in English and Psychology from UC Santa Barbara. As a wordsmith at D-Kode, she enjoys composing blogs, web content, email campaigns, and more. Outside of work, she is an avid reader, an intermediate rock climber, and a self-proclaimed musical theatre aficionado.

Presenting Digital Marketing

Piper

Social Media Lead

Piper has been with D-Kode since 2019. She lives in the hills of Vermont with her family, where she enjoys hiking, yoga, and feeding the squirrels.

Presenting Digital Marketing

Gel

SEO Lead
Experienced Vice President of Marketing with a demonstrated history of working in different Digital Marketing Channels. Skilled in Search Engine Optimization (SEO), Funnel Optimization, Content Marketing, Social Media Optimization (SMO), and Google Analytics.

Strong marketing professional with a Master of Business Administration – MBA focused in Digital Marketing & Entrepreneurship from University of Illinois at Urbana-Champaign.

Presenting Digital Marketing

Daniel

CEO

A Certified Digital Marketing Professional with 30+ years of IT experience guiding clients from micro-businesses to mega-corporations, Daniel partners with each client to drive customers and be your marketing department. He is able to expertly orchestrate small and complex projects while keeping the interactions simple enough for the most tech-averse client. Daniel uses several programming languages to complement his design and marketing expertise. He is a father of three, and a Rotarian at heart.

Presenting Digital Marketing

Ravish

Lead Web Developer

With nearly 10 years of creative solutions designing knowledge, Ravish works in all phases of software development projects including planning, analysis, design, and implementation of web applications using CMS, Frameworks, Shopify, Zoho, Drupal and Magento.

He has a strong background and interest in IT-related server and client management. When he is not working, he loves playing cricket and taking long drives.

Presenting Digital Marketing

Gel

SEO Director and HR Manager
Presenting Digital Marketing

Nigel

Client Success Partner