Email Marketing - D-Kode Technology

Don’t Hit Delete! Is Email Marketing Still Effective for Your Business?

by Francesca Tsakonas | Aug 7, 2024 | Blog, Digital Marketing, Email Marketing

Attempting to market your business can sometimes feel like throwing spaghetti at a wall and seeing what sticks. Between content production, drafting email campaigns, pitching to publications for Digital PR, and keeping up with the constant evolution of social media...

Maximizing Content Value: Strategies for Reusing and Recycling Your Existing Content

by Daniel Kodam | Jul 24, 2024 | Blog, Content Marketing, Email Marketing, Online Marketing

Creating quality content takes time. Unfortunately, an excess of time is not a luxury that most content creators have. The pressure to churn out fresh content never seems to let up. The truth is, in today’s content-saturated landscape, even the most dedicated...

The Psychology Behind Inbound and Outbound Marketing: What Drives Consumer Behavior

by Francesca Tsakonas | Apr 24, 2024 | Blog, Content Marketing, Digital Marketing, Email Marketing

Ever feel like you’re bombarded with ads? A recent estimation by Lunio gauged that the average consumer is exposed to a between 6,000 to 10,000 marketing messages every single day. The numbers sound staggeringly ridiculous, but when you consider the sneaky ways...

The Anatomy of High-Converting Emails: From Subject Line to CTA

by Francesca Tsakonas | Nov 29, 2023 | Blog, Digital Marketing, Email Marketing

What is high-converting emails? How often do you open a promotional email and act on it? If you’re like most people, it’s a rare occurrence. Amid the avalanche of emails that inundate our inboxes, only a handful manage to pique our interest enough to prompt...

Email Marketing Campaigns that Open and Engage Your Audience

by Daniel Kodam | Oct 26, 2022 | Blog, Email Marketing, Online Marketing

Do you feel like your email marketing campaigns are falling into the void? You want your prospects to look forward to your emails, not automatically send them to spam. An effective campaign will help you build strong relationships with your leads and turn them into...

Marketing During Recession: 5 Tips to Keep Your Customers Loyal

by Daniel Kodam | Oct 19, 2022 | Blog, Content Marketing, Email Marketing, Online Marketing

It can be tough to market your business during a recession. Consumers are watching their pennies more closely than ever, and it’s harder to get them to invest in new products or services. However, if you put a little thought into it, you can keep your customers...