Given the current economic situation, most business owners need to take a fresh look at their marketing strategy. So much is happening on a global scale, but at the same time, it’s like a pause button has been pressed. Business as usual is suspended. Most of us are staying home. We miss friends and family, […]
How COVID-19 Has Changed Our Digital Landscape
Data suggests there are a few key ways the coronavirus has impacted search engine traffic and our digital landscape. Essentially, this is the result of changes to online behavior, which will inevitably sway the type of content that ranks highest in search results. What this means for your business if ranking higher on Google is […]
Stock Up On Leads, Not Toilet Paper
Business owners across the country are feeling the economic burden of COVID-19. While many will survive just fine in the short term, others will need a strong plan to see them through. The U.S. Small Business Administration (SBA) is offering disaster assistance in the form of low-interest loans, but beyond a financial parachute, here are […]
Turning an Offline Business Into an Online Business
The global pandemic has been especially tough on business owners who have had to close up shop. Customers are spending less money and no one knows when the lockdown will end. But if you’ve ever considered bringing your offline business to the web, now might be the time to try something new. Here are some […]
Connecting with Customers During the Coronavirus
Bay Area business owners are in uncharted waters in this time of global crisis, as residents have been asked to shelter at home to stop the spread of coronavirus. Almost overnight, revenues have dropped dramatically, forcing unforeseeable change to the ways we work and conduct business. With the continuing threat of infection, here are some […]
Content Marketing Basics
In contrast to traditional advertising, content marketing provides free entertainment or educational material that customers actually want. In exchange, business owners are then able to offer additional products or services to their audience. This article is an overview of how content marketing works, and why it can be more effective than other forms of advertising. […]
Your SEO Guide to Google Searches
SEO is short for “search engine optimization,” and it’s how search engines (like Google) know which sites to show you when you type something into a web browser. Sounds pretty straightforward, right? But you may have noticed that when you look for something online, the resulting list of websites are ranked. Ideally, you want your […]
Why Social Media Marketing Matters
These days, everyone is online, including your customers. Facebook alone has topped a billion users! If you’re a small business owner, read on to find out how social media marketing can benefit your brand. Brand Exposure and Authority There’s a lot of chatter online, so the more corners of the web your business occupies, the […]
How to Choose the Best Web Hosting
Web hosting essentially provides a place for your website to live. It’s like a little plot of Internet real estate. You can’t have a website without a host. But there are many factors that go into selecting the best web hosting option. This guide is a look at some points to consider while you’re shopping […]
Your Marketing Plan for 2020
January is here and it’s time to create your marketing plan for 2020. Every business owner needs a strategy, or all that hard work might not lead you in the right direction. It’s true, sometimes people are accidentally successful, but they’re the exception to the rule. The rest of us need to get organized. A […]