Did you know Facebook has billions of users? If you’re a business owner, advertising on this platform is a must for your brand. But, with lots of competition, it’s important to master the keys to a successful Facebook ad. With that in mind, let’s review some essentials to creating a powerful marketing campaign on Facebook. […]
Effective Email Automation
No matter what business you’re in, email list management is an essential component. Whether your company is brick and mortar or mostly online, one of the greatest challenges for every business owner is to find new and reliable ways to reach customers. One measure of a successful business is that it can not only acquire […]
What is Inbound Marketing?
Inbound marketing focuses on drawing clients to your business, while outbound marketing interrupts potential customers. Outbound marketing is generally considered annoying and includes things like radio and television commercials, spam, and telemarketing. It’s a traditional, outdated method that pushes sales. Luckily, there are now more compelling ways to spend your marketing budget. Read on to […]
Beyond a Basic Site: Dynamic Website Functionality
How do you ensure your website stands out? In today’s digital world, we’re bombarded with online content. But moving beyond a basic website can help you engage more customers. Here’s why you should consider introducing dynamic website functionality to your web pages. What is a Dynamic Website? A dynamic website is a site that displays […]
The Impact of COVID-19 on Software Development
The coronavirus has impacted most industries, and software development has not been immune to current events. Global lockdowns have been particularly shocking considering the degree of technological advancements in this century. The following is an exploration of how COVID-19 has impacted software development in both positive and negative ways. Cancellation of Tech Gatherings Sharing ideas […]
How to Leverage Social Media Engagement in Tough Times
Given the current economic situation, most business owners need to take a fresh look at their marketing strategy. So much is happening on a global scale, but at the same time, it’s like a pause button has been pressed. Business as usual is suspended. Most of us are staying home. We miss friends and family, […]
How COVID-19 Has Changed Our Digital Landscape
Data suggests there are a few key ways the coronavirus has impacted search engine traffic and our digital landscape. Essentially, this is the result of changes to online behavior, which will inevitably sway the type of content that ranks highest in search results. What this means for your business if ranking higher on Google is […]
Stock Up On Leads, Not Toilet Paper
Business owners across the country are feeling the economic burden of COVID-19. While many will survive just fine in the short term, others will need a strong plan to see them through. The U.S. Small Business Administration (SBA) is offering disaster assistance in the form of low-interest loans, but beyond a financial parachute, here are […]
Turning an Offline Business Into an Online Business
The global pandemic has been especially tough on business owners who have had to close up shop. Customers are spending less money and no one knows when the lockdown will end. But if you’ve ever considered bringing your offline business to the web, now might be the time to try something new. Here are some […]
Connecting with Customers During the Coronavirus
Bay Area business owners are in uncharted waters in this time of global crisis, as residents have been asked to shelter at home to stop the spread of coronavirus. Almost overnight, revenues have dropped dramatically, forcing unforeseeable change to the ways we work and conduct business. With the continuing threat of infection, here are some […]