Do people still use Facebook? 

The rise of TikTok, Snapchat, and Instagram has a lot of people wondering if Facebook is dead for businesses looking to advertise. Let’s dive deeper than the clickbait and find out whether Facebook still holds value for businesses looking to advertise in 2024.

The State of Facebook in 2024

User Base Statistics

Facebook might not be the sole social media giant it once was, but its user base remains monumental. As of 2024, it boasts a staggering 3.04 billion monthly active users, with a significant portion, 2.09 billion, logging in daily and making it the third-most visited website globally. This translates to a massive potential customer base, especially in regions like India, with over 385 million users.

Comparison to Other Platforms

In the age of TikTok, many people believe that Facebook has fallen off its throne. In actuality, Facebook is still the most popular social media platform. Let’s let the data speak for itself:

Statistic: Most popular social networks worldwide as of January 2024, ranked by number of monthly active users (in millions) | Statista
Find more statistics at Statista

Platform Evolution

While organic reach has declined, Facebook has strategically adapted to a more targeted advertising model. This shift empowers businesses to reach specific demographics and interests with laser-like precision, maximizing the effectiveness of their advertising efforts.

The platform has embraced new features like Facebook Groups and Marketplace, fostering a sense of community and offering alternative avenues for businesses to connect with potential customers.

So, back our original question: “Do people still use Facebook?” 

I think we can safely say that yes, people still use Facebook. But who is using Facebook, and how are they using it? 

Here’s a breakdown of the age demographics of those users.

Facebook Age & Gender Demographics

Women are the most frequent users of Facebook, with 77% of women versus 61% of men using the platform on desktop or mobile devices.

Millennials are on average the most popular age group of Facebook users:

  • 70% of people aged 18-29
  • 77% of people aged 30-49
  • 73% of people aged 50-64
  • 50% of people aged 65+

What Do People Still Use Facebook For? 

Facebook isn’t just about keeping tabs on your high school friends. Users are actively engaged in various activities:

  • 72.7% message loved ones
  • 63.8% share photos and videos
  • 58.3% follow news and events
  • 54.9% seek entertainment content
  • Crucially, 54.2% follow and research brands and products

This highlights a valuable opportunity for businesses.

do people still use facebook?

So, How Can You Advertise Effectively on Facebook in 2024?

  1. Target Precisely: Facebook’s advertising tools allow you to reach specific demographics and interests, ensuring your message reaches the right people. This maximizes advertising efficiency, ensuring your budget goes further.
  2. Craft Compelling Content: While organic reach has decreased, creating high-quality, engaging content can still attract attention. Utilize diverse ad formats like images, videos, and carousels to tailor your message to different audiences.
  3. Track and Refine: Measure your campaign’s performance through detailed tracking features, analyzing data on clicks, conversions, and engagement. Use these insights to optimize your campaigns for continuous improvement.

Insider Tips

  • Post at the right time. The highest traffic time on Facebook is Wednesday at 9 am and 1 pm, posting then will typically get the most engagement.
  • Use a vertical or square aspect ratio for your videos. Most people hold their phones vertically, so you’ll cover more of their screen.
  • Shorten your text. People on Facebook and Instagram scan impossibly quickly: people spend, on average, 1.7 seconds with a piece of content on mobile compared to 2.5 seconds on desktop. Keep your text short, clear, and concise to get your message across.
  • Add movement to make your ad stand out. Templates in Meta Ads Manager can help you create a video ad from your images.
  • Include a call to action button. Buttons draw attention and prompt people to engage with your ad. Based on what you want people to do when they see your ad, experiment with the CTA buttons available for different ad objectives and formats.

Challenges and Considerations:

While Facebook offers significant potential for business advertising, it’s important to acknowledge the existing challenges:

Increased Competition and “Pay-to-Play” Environment:

The sheer number of businesses advertising on Facebook creates a highly competitive landscape. Standing out requires creative, engaging content and strategic targeting.

Organic reach has declined, meaning relying solely on organic content may not be sufficient. Businesses need to consider investing in paid advertising to reach their target audience effectively. This creates a “pay-to-play” environment where successful campaigns often require financial investment.

Need for High-Quality Content and Consistent Engagement:

To cut through the noise and attract attention, businesses need to invest in creating high-quality content that resonates with their audience. This could include informative blog posts, captivating videos, or visually appealing infographics.

Maintaining consistent engagement is crucial for success. Regularly posting content, responding to comments, and participating in relevant conversations demonstrates brand presence and fosters meaningful connections with potential customers.

Staying Informed about Platform Updates and Trends:

Facebook constantly evolves, introducing new features, updating algorithms, and adjusting advertising options. Staying updated on these changes is essential to ensure your strategies remain effective.

Keeping an eye on emerging trends within the platform and your industry allows you to adapt your approach and capitalize on new opportunities. This might involve exploring new ad formats, engaging in trending content themes, or participating in relevant Facebook groups.

By acknowledging these challenges and implementing thoughtful strategies, businesses can navigate the complexities of Facebook advertising and harness its full potential for reaching their target audience and achieving their marketing goals.

Final Takeaways 

While the social media landscape evolves, Facebook remains a powerful tool for business advertising in 2024. Its massive user base, diverse targeting capabilities, and trackable ad formats offer the potential to reach a wide audience and achieve marketing goals.

Don’t underestimate the power of Facebook! Consider incorporating it into your overall social media strategy alongside organic content creation and community engagement.

Need help navigating the ever-changing world of social media marketing? Reach out to D-Kode Technology, your one-stop shop for all things digital marketing. Our team of experts can assist you in crafting a winning Facebook advertising strategy and maximizing your online presence. Visit our website or contact us today!