Technology is always changing and website design adapts alongside it. Many of the once popular website elements and features that were considered innovative not so long ago, have since become outdated. If you’re a business owner, it’s important to stay in the loop when it comes to current trends a website designer can offer. This will provide potential customers with the best experience. After all, a website is often the first impression someone has of your brand. If you think it might be time to update your website, here are some of the latest design features that a professional East Bay website designer can implement for you:


One of the latest features to come out of web design, neumorphism, is from combining new + skeuomorphism. Skeuomorphic design describes interface objects that resemble their real-world counterparts. As such, neumorphism is a style that uses shadows to achieve a more dimensional, floating effect on the elements of your website.

Parallax Animation

Parallax animation is a web design feature in which the background moves at a slower pace than the foreground. It is based on an optical illusion. When users scroll down your website, they are given a 3D effect that adds a sense of depth to what they’re viewing. This creates a more immersive browsing experience for your potential customers. Although it has been around for some time, advances in programming languages have allowed parallax scrolling to evolve and improve over the years.

Background Videos

A video background, if used properly, can help you capture a website visitor’s attention. Because the video is moving, it’s almost impossible to ignore it. That’s just human nature. Not only does it capture your eye, but it makes websites look more modern. Ultimately, it creates a broader sense of digital artistry than a simple static background. And, statistically, visitors spend more time on a website that has a video background. If you want potential customers to linger on your site, then this is a design feature you may want to consider adding. A website designer can help you decide the best way to implement new trends.

Related Content: How Website Design has Changed Since 1991

Hamburger Menus

The hamburger menu is a simple, space-saving mechanism and an essential part of the web designer toolkit. It’s comprised of three horizontal lines that are now found everywhere from websites and apps to video games. This hidden web menu is a great solution to clear up a messy page. All major websites, as well as website browsers (e.g. Google Chrome), have adopted it, so why shouldn’t you do the same? A good website designer can suggest other ways to make your site look more organized.

Voice User Interfaces

With the rise of virtual assistants, such as Alexa and Google Assistant, users are increasingly open to this type of technology. Web design companies took note of this and started to look more closely at VUIs. This feature isn’t commonplace for most websites today, but the trend is not expected to go anywhere in the future. If you’re looking to step ahead of your competitors, VUI is a feature you should consider integrating into your new website design.


Talk to an East Bay Website Designer

Updating your website design can make an immense difference to your brand and revenue. Don’t hesitate to search for a “website designer near me” to discuss your options with an expert that can take things to the next level. Or, stay right here and give us a call at 925.855.3282. We decode technology so you don’t have to.