Your website is not just a place to showcase your products and services or provide contact information. It’s also an opportunity for connecting with visitors and converting visitors into customers! 81% of shoppers conduct online research before deciding on what to buy. It’s when they’re browsing your website that you can connect with your clients and get them to choose you. An effectively designed website is essential for boosting conversion and here are five tips to make your website design more impactful.
Get Search Engine Optimization Up To Scratch
The first step in boosting website conversion is ensuring that your website has plenty of visitors. Most people use search engines such as Google to find relevant businesses and services that are near them. It’s essential that you implement search engine optimization to ensure that it’s easy for potential customers to find your business website. Search engine optimization uses keywords, links, and back-end adjustments to ensure that your website appears close to the top of relevant search results. A website designer who integrates digital marketing can create a website that also optimizes your search engine visibility and boosts visits to your website.
Make Navigation Simple
Once a visitor lands on your website it’s important to keep them there and direct them to the right information. Simple, clear, and easy to use navigation is essential for guiding visitors through your website and helping them to access the information they need. Experts say that when visitors land on your website they need to be able to find what they are looking for within two seconds. An expert web designer keeps your navigation powerful yet simple so visitors spend more time on your website and have a greater chance of becoming customers.
Choose Simple, Responsive Design
Responsive design involves making your website similarly accessible and easy to use across different devices and screens such as from desktop PC, to tablet, to mobile. Consumers are increasingly using mobile devices like smartphones to search for products and services and make choices about their purchases. If your website malfunctions or is difficult to use on the mobile screen, you will instantly lose a number of potential customers. Choose a website designer who’s experienced with responsive design to ensure your website remains effective on screens and devices of different sizes.
Give Your Website Flow
Websites don’t need to be packed full of information to be effective. Instead, it can be more useful to project the journey or flow that you want a customer to take through your website. This journey could involve initially navigating to your website through a landing page or a blog post that comes up in the search engine results. This journey may then lead to visiting your websites ‘About Us’ or ‘Services’ page which then ends in a click to your Contact page to turn your visitor into a customer. Intelligent website design can involve mapping out the path your potential customers will take to facilitate the journey through your website and converting visitors into customers.
Optimize Your CTA
The call to action, or CTA, is a suggestion that you should have on every web page that guides your visitor to take an action such as contacting your business or choosing your service or product. The call to action makes it easy for your visitor to make a decision about doing business with you. Make your call to action stand out with clear typography and bold colors. A great website designer can engineer a call to action that makes sense and makes converting visitors natural, rather than seeming pushy or irritating.
The advantage of professional web design is not just creating an attractive website, but a website that engages visitors and turns them into customers. Boost conversion and increase your customer base by choosing an experienced web designer for your business website. Contact D-kode Tech today to have your website conversion evaluated for free.