Do you feel like your email marketing campaigns are falling into the void? You want your prospects to look forward to your emails, not automatically send them to spam. An effective campaign will help you build strong relationships with your leads and turn them into loyal customers. By following these simple tips, you can increase your clickthrough rate and keep your readers engaged!
Useful Email Marketing Stats
- Smartphone users prefer to receive brand communications via email.
- The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research, 2021)
- Globally, Fridays see the highest email open rates (nearly 19%), compared to the lowest open rates (17%) on Saturdays. (Campaign Monitor, 2021)
- The most effective email subject lines engage curiosity, include promotional offers, and are personalized to each recipient’s interests. (HubSpot Blog Research, 2021)
Why Email Marketing?
There are a million platforms you can use to engage your audience. Why email?
- Email is personal. You can address your subscribers by name and include other personalization details to make a connection.
- Email is convenient. People can read your message on their own time, whether they’re at work or checking their phone before bed.
- Email is versatile. You can use email to send anything from a simple announcement to a complex sales funnel.
- Email is trackable. You can see who opened your email, what links they clicked, and whether they converted. This data allows you to improve your email marketing campaigns over time.
Now that we’ve gone over some email marketing basics, let’s get into the nitty-gritty of how to write an email that will get opened and clicked.
1. Write Attention-Grabbing Subject Lines
The first step to getting your email opened is to write a subject line that will pique your subscriber’s interest. Your goal is to make them curious enough to click “Open,” without giving too much away.
Your subject line should:
- Be clear and concise
- Include keywords that are relevant to your email’s content
- Engage curiosity without giving too much away
- Include a promotional offer
- Be personalized to each recipient’s interests
Remember, your subject line is your email’s first impression. Make it count!
Include Power Words
Power words are persuasive, emotional words that trigger a response. They can be used to increase conversion rates and email open rates.
Some examples of power words you can use in your email subject lines include:
- Now
- Announcement
- Introducing
- Exclusive
- Save
- Limited time only
- Free
- You’re invited
- Last chance
By including power words in your email subject lines, you can increase the likelihood that your email will be opened and clicked.
Avoid Spammy Subject Lines
No one likes to feel that they’re being advertised to. You can avoid coming across as spammy by avoiding common phrases that trigger email filters. To avoid this, try to use natural language in your email subject lines.
Test Different versions of Your Email Subject Line
The best way to find out what works is to test different versions of your email subject line. Try different word order, length, and power words to see what gets the best results.
You can use an email marketing tool like Mailchimp or Constant Contact to A/B test your subject lines. This allows you to send two different versions of your email to a small group of subscribers and see which one performs better.
Once you have your winning subject line, you can use that data to help format future headlines and get into the mind of your audience.
2. Keep Your Paragraphs Short
The next step to writing an email that will get opened and clicked is to keep your paragraphs short. No one likes to scroll through a wall of text, so make sure you break up your email into smaller paragraphs.
Keep your paragraphs short, three sentences max. There should be no more than 25 words per sentence. Don’t be afraid of one-sentence paragraphs! They can actually be quite effective in email marketing.
By keeping your paragraphs short, you make your email more readable and improve your clickthrough rate.
Use Bullet Points
Another way to make your email more readable is to use bullet points. Bullet points are a great way to highlight key information in your email without overwhelming your subscribers.
When using bullet points, try to keep each point short and concise. Three to five bullet points is usually the sweet spot. Any more than that and your email starts to look like a list.
Including bullet points in your email can help improve your clickthrough rate and make it easier for your subscribers to digest your content.
Use Infographics and Images
People process images and videos much better than text. In fact, our brains process images 60,000 times faster than they do text!
So, if you want to improve your email open rates, try including infographics and images in your email. This will help your email stand out in a crowded inbox and make it more likely to be opened.
Just make sure that the images you use are relevant to your email’s content and that they’re optimized for email. That means using images that are small in file size and have been compressed for email.
Including images and infographics in your email can help improve your open rates, clickthrough rates, and overall engagement.
3. Offer Downloadable Content to Your Subscribers
One way to increase email engagement is to offer downloadable content to your subscribers. This could be in the form of an ebook, white paper, or checklist.
Downloadable content is a great way to provide value to your subscribers and get them to engage with your email. It also allows you to collect leads and build your email list.
If you offer downloadable content in your email, make sure to include a call-to-action (CTA) that tells your subscribers what to do next. Your CTA should be clear and concise, and it should stand out from the rest of your email.
Promote Your E-Books, E-Guides, and Other Downloads
If you have an ebook, guide, or other downloadable content, email is a great way to promote it. You can include a link to your download in your email and use compelling copy to get people to click through. Make sure that the ebook you’re promoting is relevant to your email’s content and that it will be valuable to your subscribers.
4. Recap Breaking Industry News in Your Emails
Another way to engage your email list is to recap breaking industry news in your emails. This is a great way to keep your subscribers up-to-date on what’s happening in your industry and show that you’re an expert in your field. Credibility is everything when it comes to brand trust!
When including breaking news in your email, make sure to include a link to the original article so your subscribers can read more. You should also include your own thoughts and commentary on the news to add value to your email.
5. Offer “Best Of” Emails for Successful Content or Products
If you have a blog or podcast, you can email your subscribers when you publish a new piece of content. This is a great way to keep your subscribers engaged with your brand and get them to visit your website.
You can also email your subscribers when you launch a new product or service. This is a great way to generate leads and get people excited about your new offering.
Another effective strategy is creating a round-up of your most successful content or products. This email is a great way to show your subscribers what you’re all about and get them engaged with your brand.
6. Abandoned Cart Reminder Emails
Show your customers what they are missing! If you have an e-commerce store, one of the best ways to increase email engagement is to send abandoned cart reminder emails. These emails are sent to subscribers who have added items to their cart but haven’t completed the purchase. Reminding your customers about the items they saved is the perfect way to reignite the interest that got them shopping on your site in the first place.
Abandoned cart reminder emails are also a great way to show your subscribers that you care about their purchase and want to make sure they’re happy with their decision.
7. Segment Your Audience
Last but not least, one of the best ways to increase email engagement is to segment your audience. While your target audience likely has many similar characteristics and interests, they are all unique individuals and may not appreciate every single email you send out.
Segmenting your email list allows you to send more targeted and relevant emails to your subscribers. As a result, your subscribers are more likely to engage with your email.
There are a few different ways you can segment your email list:
- By location
- By age
- By gender
- By interests
- By purchase history
By segmenting your email list, you can send more targeted and relevant emails that will engage your subscribers. As a result, you’ll be able to build better relationships with your leads and customers.
Related Reading: TEN CONTENT MARKETING HACKS FOR SERVICE-BASED BUSINESSES IN 2022
Hire a Digital Marketing Consultant
If you’re really looking to supercharge your email marketing campaign, why not hire a professional? A digital marketing consultant can help you create a data-based email marketing campaign that will engage your audience and get results.
A digital marketing consultant can also help you segment your email list, write email copy, design email templates, and more. If you’re serious about email marketing, a digital marketing consultant can take your campaign to the next level. Set up a time to chat with us!
