The year is 2022 and you haven’t updated your website in a while. It’s time to stop neglecting your online presence and start doing something about it! Website design has changed dramatically over the years, and now more than ever designers are incorporating new technology into their work. In this post, we will discuss stunning website design ideas that work in 2022 and will get people clicking, as well as some of the best ways to design a website for your business!
Modern Website Design Ideas that Work in 2022
Businesses tend to need more than just stunning web designs; they need websites that make sense. Your website is essentially your online ‘storefront’ – it’s what people see when they are looking for your brand online. Once you select an experienced website designer who understands your vision, they will help bring it to life. With this in mind, take a look at our list of different website design ideas that work in 2022.
Memphis Design
The Memphis Design style is a unique take on vintage and grunge designs. It was first introduced in 1980 by architect Aldo Rossi for an Italian furniture exhibition, but quickly made its way into web design. The style is characterized by chaotic patterns, explosions of color, adventurousness, and personality – essentially the opposite of a minimalist approach. With so many monochrome, uniform sites on the web today, this style is certain to catch your visitors’ attention.
Typographic Hero Image
A typographic hero image is a large, eye-catching headline or logo that takes up the majority of your homepage. It’s a great way to show off your brand and make a statement with just a few words. This design strategy is best for companies with a clear message to communicate. A typographic hero image can also help to break up the text of a lengthy page and ensure that visitors don’t get bored scrolling.
Updated Vintage Styles
No matter how atrocious, trends always seem to make their way back in style. Believe it or not, 90s nostalgia has infiltrated website design, but this time with a friendly, retro feel. The simplicity of design, bright colors, and intentional ‘bad’ design choices can work to your advantage in making a website that stands out. If executed correctly, this trend can give your site a fun and unique personality that customers will love.
Personalized Homepage Slideshows
While it may seem counterintuitive to have a long page with no obvious way of getting around, this website design idea is actually very popular among modern business owners. The benefit of having an entire slideshow right on your homepage is that you can control what visitors see first. This gives you the opportunity to introduce them to your brand, products, or services in a way that’s interesting and engaging. Additionally, it allows you to showcase customer testimonials, awards, and other important accolades in an easily digestible format.
Minimalism
While many trendsetters are trying out unique and crazy designs, most designers agree on one thing: less really is more. Minimalism is the new black when it comes to website design, so don’t be afraid to clean up your act in 2022! Minimalism is characterized by less color, clean layouts, and simple navigation. If executed correctly your minimalist site can be a breath of fresh air on the web.
Interactive Features
In an age where people are used to interacting with their devices, it’s no surprise that interactive features are becoming more and more common in website design. From hover animations to parallax scrolling, there are endless possibilities when it comes to engaging your visitors. Interactive features are a great way of keeping people on your site longer and showing them what you’re all about.
Scrollytelling
No, that is not a typo. Scrollytelling is a technique that involves using storytelling techniques such as suspense and intrigue on websites. It’s similar to the idea of an interactive feature; however, it typically includes some sort of animation or movement to further engage your visitors. Scroll-based storytelling can be used for various purposes: it can help tell a story, explain a complex idea in an easy-to-digest way, or highlight your brand personality.
Accessibility-Focused Design
As website design becomes more and more complex, it’s important to remember that not everyone has the same level of access to technology. In 2022, accessibility-focused design will be key in creating websites that are both visually appealing and easy to use for everyone. This means using a variety of color contrast ratios, fonts that are easy to read, and clear navigation. Website owners will also want to ensure that any multimedia content they use is accessible, either in text form or in audio format.
Animation and Micro Animations
It’s not a coincidence that so many web designers are using animation or micro animations in their designs. They can add an extra layer of interest, useful content, and personality to your site when used properly. Animated GIFs have become very popular on social media platforms such as Facebook and Instagram; it only makes sense for them to make the jump to website design. Website owners can either choose to have a simple animation or they could go all-in with micro animations—small, interactive elements that help engage users and keep them on your site longer.
Cinemagraphs
Similar to the idea of an animated GIF, cinemagraphs are small loops of video content designed around a single still frame. They’re a great way to add movement and life to your website without going overboard. Cinemagraphs are still relatively new, so they can be a great way to set yourself apart from the competition in 2022.
So there you have it! Keep these stunning website design ideas that work in 2022 in mind when planning your next redesign to make sure you stand out from the competition. If you’re looking for more inspiration, be sure to check out our other blog posts on the subject!
Talk to An Expert Website Designer Today
We hope you’ve found these website design ideas that work in 2022 helpful and are excited to start implementing some of them into your own site! If you’re looking for more inspiration, be sure to check out the rest of our blog for tips on branding, marketing, and social media. Give us a call at (925) 420-8320 today to get started. Or, better yet, easily schedule a free marketing consultation right now by clicking this link and filling out a short form.