As a small business, your website design is your one chance to make an impression. 38.5% of users judge a business by how its website looks at first glance, which is why it’s so important to choose a small business web design that embraces innovation, creativity, and originality. Your website is your way of introducing yourself, explaining who you are and what you do, and inviting customers to take the next step. That’s why small businesses need web designs that are creative, memorable, and effective.
Whether you’re looking for a small business website template or want to create your own small business website from scratch, you want to choose something that fits your brand and is visually appealing. Here are some innovative small business web design ideas to give you some inspiration.
1. Utilize Parallax Scrolling for Engaging Visuals
Parallax scrolling provides small businesses with the opportunity to use visuals to tell stories and create an interactive experience on their website. This technique requires small, subtle movements of background elements and images as visitors scroll down a page, creating an engaging environment and enticing visitors to keep exploring.
2. Create a Modern, Minimalistic Design
Simple small business website designs can be just as effective as complicated ones. A modern minimalistic design is great for small businesses that want to create a sleek, clean aesthetic without overwhelming visitors with too many elements. Use white space and keep content succinct so that the focus is on the content instead of on too many small details.
3. Use Unique Typography
Typography can make all the difference in small business web design. Create contrast by using different font sizes, styles, and colors to attract attention, or choose a unique font to represent your brand’s personality. A unique typography can set small businesses apart from the competition and help to create a memorable experience for visitors.
4. Incorporate Video
Videos can be used in small business website designs to draw visitors in, provide information, and promote products or services. In fact, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (Insivia). Choose videos that are short, eye-catching, and relevant to your small business, so they don’t distract from the overall design.
5. Get Creative With Color
Choosing the right color scheme is an important part of small business web design. Don’t be afraid to get creative with color and use a variety of colors that fit your brand. Colors can help make small businesses more memorable, and they can also evoke certain emotions in viewers. Choose colors that reinforce your small business’s mission and values so that visitors have an overall positive experience.
6. Use Images and Infographics
Images and infographics can be used in small business web designs to draw attention and break up text. Using visuals can make small businesses more appealing and memorable, plus it helps visitors better understand concepts by providing information in an easy-to-digest format.
7. Get Nostalgic
Nostalgic small business website designs are a great way to evoke emotion and create an emotional connection with visitors. Using vintage images, fonts, and colors can help small businesses stand out from the competition by showing viewers that they have something unique to offer.
8. Use Minimal Text
Minimal text on small business website designs can help visitors focus on what’s important, without getting distracted by too much text. Keep the design simple and focused, but make sure to include all of the necessary information. Use headlines and brief paragraphs for small texts, as well as visuals like images and infographics to further explain concepts.
9. Incorporate Animations
Animations can bring small business website designs to life and provide a dynamic, interactive experience for visitors. Animations are also useful for small businesses that have complex concepts that need to be explained in an easy-to-understand way. Use animations strategically so they don’t distract or overwhelm viewers.
10. Focus on Mobile
Mobile small business website designs should be a top priority, as more than half of all web traffic now comes from mobile devices (Statista). Make sure that the small business website design is fully responsive so visitors can have an optimal experience regardless of the device they are using.
By incorporating small business web design best practices, small businesses can create a website that is modern, memorable, and engaging.
At D-Kode, we have an insider view of what it takes to make a website successful – one that drives more visitors to your business, converts leads into customers, and provides the ideal user experience. Want to know how to kick your SEO competitors to the curb? Let’s talk. Give us a call at (925) 477-5012 to schedule your free marketing consultation.