SEO, short for search engine optimization, is the practice of improving organic search engine page ranking with the goal of helping your business show up higher in search engine results. On page and off page SEO are two types of techniques that are used to achieve this goal. So, what’s the difference and which one is more important for your business?
What Is On Page SEO?
On page SEO is the process of adjusting elements on your website to help your webpages show up higher in search engine results. On page search engine optimization may involve adding the right keywords to your website content, regularly posting relevant blogs on your website, optimizing website code such as page titles and HTML tags, and making structural changes so that search engines can more easily crawl and index your website. On Page SEO requires access to the back end of your website, i.e. the ability to login and change your web design and code.
What Is Off Page SEO?
Off page SEO is a range of search engine optimization techniques that are implemented outside of your own website. Because off page search engine optimization takes place outside of your webpage, back end access to your website is not required for off page SEO. Off page SEO focuses on boosting the credibility and popularity of your website across the web. Off page SEO techniques include improving the number and quality of inbound links to your site, using social media and other websites to promote your site, and providing search engine and directory submissions. Off page SEO boosts your websites profile and helps your website appear higher in search engine page ranking results.
Which Is Right For Your Business?
So, should you work on on-page SEO or off-page SEO to boost your business’s website ranking? If you want to achieve the best results with search engine optimization you actually need to work on both off page and on page SEO in equal measures.
Both approaches are important for achieving the highest possible search engine ranking for your business website. Your website may already be strong in one aspect of search engine optimization but is lacking in the other aspect. However, having only on-page or off-page SEO will not be enough to really influence your search engine rankings. You really need to target both approaches for noticeable results.
How To Integrate On and Off Page SEO
One of the best ways to deal with this is to recruit the assistance of a professional website developer and digital marketing specialist. They can help you to balance and optimize your SEO strategy to help get your business website closer to the top of the search engine page ranking.
Driving more traffic to your website and boosting your online business relies on a targeted search engine optimization strategy to boost your website search engine rankings. Let a professional digital marketing specialist help you with chief better results with balanced and targeted on page and off page SEO strategies to help you achieve the search engine ranking you want.