Do you enjoy mobile apps? They’re only going to grow in popularity. It can be a great way to boost your brand awareness. When your app is on someone’s phone, they see it all the time and are reminded of your brand. Users love their convenience, and business owners love the increase in sales. If you think your company might benefit from mobile app development, there are a few things to consider.

Let’s cover some of the basics so you can make an informed decision that’s right for your company. We’ll review who needs mobile app development, as well as the impact it can have on a business. Let’s get started!

Mobile Traffic Visitors

To begin with, a great clue that you should invest in mobile app development is lots of mobile traffic to your website. What does this mean? Well, if people are visiting your website on their phones or tablets, an app would make the experience easier for them. It takes some extra effort to use the web browser on a mobile device, especially a phone’s tiny screen.

At the bare minimum, make sure that you have a mobile-friendly website design. Otherwise, you’re definitely losing out on business. A good website developer can help you with this. If your site doesn’t have a mobile version, phone and tablet visitors will have a difficult time viewing your products or services without technical problems.

It can also help to know how often users are visiting your site on their mobile devices. If your customers browse the website regularly, it probably means they want to engage with your brand from the comfort of their handheld devices. This is a good indication that a business can benefit from investing in mobile app development, as it would improve the user experience and add value.

Mobile App Users

Apps used to be more popular with the younger crowd, but this is quickly changing. Trends often begin with younger generations and work their way into the mainstream. It just takes a little time. Surely, if your customer base is on the youthful side, then investing in mobile app development for your business is essential. Although, mobile app development is still relevant even if your target audience doesn’t fit into the 18 to 24-year-old demographic.

Most people have at least one shopping app that they downloaded on their mobile devices. (Spoiler alert: It’s probably Amazon.) One of the reasons retail apps are so popular is that users can take advantage of discounts and redeem special offers. Those days of clipping out coupons at the kitchen table are long behind us. Today’s customers expect a high-quality mobile experience.

You Have a Physical Store

If you have at least one brick-and-mortar location, you might want to maximize your profits by investing in mobile app development. This is because customers like to use shopping apps to look up product reviews and specials while they’re at the store. It sure would have been handy in the 90s when it took thirty minutes to choose a movie rental at Blockbuster. Apps can help customers make confident decisions about what to buy.

Michaels is a popular craft store that has its own mobile app. The app provides shoppers with monthly savings that can be redeemed by scanning their phone at the time of checkout. It’s that easy.

Data Collection and Marketing

Many people think negatively about data collection, but there are actually benefits to both buyers and sellers. Another advantage is that businesses with a mobile app are able to learn more about their customers through data collection. Not only does this enhance the buying experience, but it helps companies revise their marketing strategy to make it more personalized. CVS does this with their member accounts. After you shop, you receive coupons based on the products you most often buy.

Mobile app development can also streamline the path customers take to purchase products or services. The more you understand about your customers, the better able you are to meet their needs and gain their loyalty. Ask a mobile app developer about the kinds of data that can help with your marketing.


A New Channel for Sales

Though a lot of customers may visit your online website to buy products or services from you, it’s still a good idea to diversify the way people can place orders. More mobile traffic can dramatically improve your sales, and even boost the popularity of your business if you’ve hit a plateau.

By investing in mobile app development, you’ll be able to provide more value to your customers with the use of handy mobile features. For instance, push notifications, special offers, and personalized alerts that are only available on mobile devices. Apart from that, you can also offer customers a way to enroll in loyalty programs.

Reward your customers and unlock new ways for them to engage with your brand. A mobile app developer can build features like wish lists that allow customers to save products or services for later. Features like this can help boost sales. It’s a popular feature that Amazon offers its account holders.

Illustration of mobile app development

The Impact of Mobile App Development for Your Business

Increase Your Reach

By investing in mobile app development, you will be able to reach more people in your target audience. This means more potential customer to market your products and services to. If your app is on someone’s phone,  they’ll become more familiar with your brand. An app is a consistent reminder, even if only on a subconscious level. Someone will be more likely to think of your company the next time they shop and choose your brand over one they’re less familiar with. This is just human nature. Familiarity tends to increase trust.

Although, brand awareness can’t erase a negative experience someone has with your products or services. Great customer service will always be a big part of the equation when it comes to the way someone feels about your brand.

All in all, if you’re looking to reach a wider audience, why stop at a great website? Mobile apps can benefit businesses in most industries. The best thing to do is talk to a specialist who can answer your questions and help you decide if there’s a place for app development in your niche. Many app developers offer free consultations, so what do you have to lose?

Boost Customer Engagement

One way to increase the strength of the relationship between your brand and current customers is by engaging with them in a meaningful way. Today, many customers expect and appreciate personalized suggestions that they can benefit from in real time.

You need an app that people want to spend time on. If your mobile app is simple to use and convenient, the shopping experience will be better, which means more sales. Most app developers can help you add features that promote user engagement, so you won’t need to come up with ideas on your own.

The main takeaway is that a mobile app can remove the hassles of online shopping with a handheld device, and entice users to spend more time with your brand. It can also make it more straightforward for them to contact you.


Extra Revenue for Your Business

Businesses that hope to increase their monthly conversions should also consider investing in mobile app development. Over time, this boost in revenue can help you grow your business. Apps often make it more likely for a customer to shop with you again. You’re right there on their phone. And, these days, most people are never very far away from their cell phone.

Mobile App Development

Are you wondering if mobile app development is right for your brand? You might be surprised to find there’s a way your company can benefit from app development. After all, mobile apps are the future and will continue to have a place in business. Learn more by contacting a mobile app developer today for a free consultation. Phone D-Kode Technology at 925.855.3282. We’re here to answer all of your software development questions.