Are you beginning to wonder if your website design looks a little dated? If you’re a business owner, keeping your site current is a top priority when it comes to generating leads, but a solid web presence is also one of the best things you can do for your brand’s image. Do you have questions about how often you need to redesign your company’s website? Stay tuned for 4 signs it’s time to talk to a local website designer.
Let’s Talk Time
For most standard websites, plan for a redesign every 3-4 years. This will help your company stay in the game when it comes to essentials like search engine optimization and advances in web development and design. New tech trends emerge all the time—and that’s exciting, although it can also be overwhelming for business owners who feel pressured to keep up. As a general rule, set aside some time to talk to a local website designer every 3-4 years to make sure that your customers are having the best user experience possible on your site.
Signs You Need Website Design
So what are some worrisome signs you need to revamp your company’s website? Here are the top offenders to watch for:
1) Your Website Isn’t Mobile-Friendly
These days, there’s just no excuse not to have a mobile-friendly website. In fact, if your site isn’t optimized for mobile searches, you’re losing money. Many business owners who are starting from scratch are choosing mobile-first web design. Take a peek at your site on different devices. How does it look on a tablet or smartphone? If the answer is, “Not great,” it’s time to talk to a local website designer.
2) Confusing Website Navigation
This one is trouble. Imagine needing a product or service but you can’t even find your way around a company’s website. The obvious answer is to jump to a competitor’s website. Too many menu options or a hidden contact form will only frustrate potential customers. Sometimes simple really is better.
3) The Pages Load Slowly
Older sites often take longer to load, but this isn’t ideal for a couple of reasons. Not only do users have a short attention span, but search engines also favor sites that load faster. Ranking higher on Google means your website’s pages need to be up to speed.
4) High Bounce Rate
How can you tell if your website has a high bounce rate? Google Analytics is one option that can give you a clearer picture of how much time users are spending on your site and whether or not they’re clicking through to other pages, or “bouncing” because they didn’t find what they need.
Professional Website Design
Is it time to redesign your company’s website? At D-Kode Technology, we’re your one-stop shop for all things related to digital marketing. Learn more by scheduling a free consultation today. You can give us a call at 925.856.5342 or send an email by clicking here.
