January is here and it’s time to create your marketing plan for 2020. Every business owner needs a strategy, or all that hard work might not lead you in the right direction. It’s true, sometimes people are accidentally successful, but they’re the exception to the rule. The rest of us need to get organized. A marketing plan will keep you on track by setting measurable goals. Here’s an outline to jumpstart the process.
Define Your Marketing Goals
First and foremost, jot down some goals for 2020. Once you have a clear idea of what your priorities are, you can make each goal actionable, and assign a clear deadline. It’s easy to get so caught up in the day-to-day tasks of running a business that we forget to check in with our broader intentions.
Create a Marketing Plan Calendar
Your next step is to create a timeline and map it out. For example, blog on Fridays, or post to social media twice a week. If you want to launch a new product by a specific date, then you could further break down the steps involved in that process. Having an outline of your marketing plan already on the calendar will simplify your schedule because you won’t even need to think about it.
Refresh Your Website
The start of a new year is a good time to consider refreshing your business website. Is your site up to date with the latest tech laws? Is it mobile-friendly? Companies with smartphone-friendly sites generate more web traffic. Overall, make sure your website functions properly, and try to view it from the perspective of a customer.
Review and Refine Your Marketing Plan
Now that you have all these great goals and they’re penciled into your day planner, let’s talk about analytics. Regularly reviewing data can help you refine your marketing plan. How are readers and followers commenting on your posts? Are people opening those email newsletters? The whole point of marketing is to connect and engage with people. Listening to customers can help with the fine-tuning.
A good marketing plan will lay out the tools and tactics you need to conquer goals in 2020, but remember, it doesn’t have to be perfect. Just get started.
For help with your digital marketing strategy in 2020, please contact us at D-Kode Technology for a consultation.