Business owners have a lot to keep track of on a daily basis. They need to find new customers, keep the ones they already have happy, and still manage the day-to-day operations of their business. The struggle is real! In this blog post you’ll learn about some of the digital marketing tools that can help improve your company’s online presence, and make the job of marketing easier.

You already know you need to be savvy with marketing your products and services online, but there are so many popular tools out there that it can be hard to know which ones are best for your company. And, as technology advances, how do you find the time to keep up with the latest marketing tips, tricks, and innovations?

Whether you’re just starting your business or have been in the field for years, we’ve got 3 great suggestions that can help simplify the process!

1) Social Media Management Software

This type of software makes it possible for a small business owner to post content across all platforms without having to log in to each one individually. Buffer is among the most popular options when it comes to social media management tools. It allows you to plan and schedule out posts across multiple platforms at once, like Facebook, Twitter, and Instagram, and even customize for each. This can free you from thinking about your social media marketing all the time.

2) Google Analytics

You may have heard of Google Analytics. It’s a software that gathers data on how users interact with your site. Basically, it lets you see web traffic and other metrics too, like page views, bounce rates, and the average amount of time people spend on your website. When used right, it’s an incredibly powerful tool that every business owner should use. This is because it gives you insight into your customer base that can help improve your digital marketing plan.

3) Keyword Tools

One of the most important aspects of doing any sort of digital marketing for your business comes down to your keywords. Choosing the right ones requires knowledge and research in order to get it right. That’s why keyword research tools are essential for every company, regardless of its size.

Semrush offers a keyword research tool that is helpful. You can also run technical SEO audits, track your SERP (Search Engine Results Page) positions, and analyze any site’s backlink profile. Even better, Semrush offers a free trial period. Alternatively, Moz Pro is a popular option for entrepreneurs as well, and offers a comparable range of tools and services.

Digital Marketing Services

If you’re looking for guidance with your digital marketing, D-Kode Technology is here to assist. Whether it’s a new website design or SEO consultation, our friendly team can make sure that your online marketing strategy works for you. We love to see businesses grow and succeed.

Let’s talk! Call us today at (925) 855-3282 to schedule a free marketing consultation, or use this online form.