If you’re a business owner, your online marketing can be dramatically impacted by changes to Google’s algorithm. At the tail end of summer, the tech giant launched a few new features that could derail your digital marketing strategy if you’re not paying attention. Read on to learn how to keep up with this new shift and what it may mean for small business owners.
The Redesign of Google Search
Google’s latest machine learning technology, MUM (Multitask Unified Model), takes AI’s understanding to a new level by grouping related topics across multiple formats, such as voice content, video, and images. The algorithm is also programmed in 75 languages.
Google’s hope is to create a more powerful and interactive experience for search engine users that results in context-rich answers. But it goes two ways. Google will also encourage users to move beyond the text box and search in new formats. For example, by using its image recognition software—Google Lens, which is being expanded. Text plus images will lead to improved search results for users.
MUM & Multimodality
MUM is an AI-powered algorithm that is said to be a thousand times more powerful than their 2019 update. It’s capable of simultaneously processing information across multiple formats. This means it’s better at understanding content, as well as creating constellations of topics that belong together. For example, if you google “digital marketing services,” MUM might show you articles and videos on topics like SEO, but it might also suggest a blog post on how to hire the best online marketing company for your small business. Google’s ultimate goal is to provide more context-rich search results for its users.
“Things to Know” Boxes
Part of the coming changes will include “things to know boxes” that refer users to relevant subtopics. Inevitably, this will lead to a new shopping experience for customers, as well as a reaction from marketing teams around the globe.
How Will MUM Change Online Marketing?
It’s too early to say just how Google MUM will change things, but you can begin to improve your online marketing now. For instance, a marketing team can help you add structured data to your website’s pages. Structured data assists Google in understanding what your web pages are about; these clues are coded right into your site.
Additionally, it goes without saying that it’s more important than ever to focus on creating high-quality content, and brand recognition. If you position yourself as a trusted expert in your industry, you can build customer loyalty, regardless of future changes to Google’s algorithms.
The Future of SEO
We can also expect that Google MUM will lead to changes in how content creators focus on search engine optimization in the future. Remember that each year more websites are added to the Internet. In fact, there are millions upon millions of sites out there. This means that digital marketing is always getting harder.
One thing we can expect to see is a rise in voice searches. Preparing for this shift is one way to get ahead of your competition. An experienced marketing team can help you optimize your website to take advantage of extra traffic from voice search.
Adapting to Change
The latest Google algorithm update has left many marketers and business owners scratching their heads. Time will tell, but the coming changes are making it even more important to create content that engages your customers and is relevant to their needs.
If you’re feeling overwhelmed by what this change means for your business, you’re not alone. A marketing team can help your company navigate the changes and do some research into how these new updates will affect your business.
Outsource Your Digital Marketing
If you have any questions about creating your own digital marketing strategy or SEO campaigns, don’t hesitate to contact us at D-Kode Technology. Our team is here to help build your online presence, and we offer free consultations, too! Give us a call today (925) 420-8320 to get started.