Google Analytics 4 has generated lots of hubbub in the digital marketing world. Never fear – our experts have broken everything down for you.

What is Google Analytics 4?

Google Analytics 4 (or GA4) is Google’s latest version of their very popular analytics platform. Google Analytics is a free web analytics service that tracks and reports website traffic. Released in October 2020, GA4 is Google’s attempt to provide a more unified data collection platform that offers enhanced features for cross-device tracking and analysis. Google Analytics 4 also focuses on user privacy and data security, which are two major concerns for web users today.

On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still depend on Universal Analytics, we recommend that you prepare to use Google Analytics 4 moving forward.

Crucial Google Analytics 4 Metrics to Track

Google Analytics 4 offers several new and improved features that will be beneficial for digital marketers. Here are some of the most important metrics you can measure:

Overall traffic: Google Analytics 4 offers improved cross-device tracking, so you can get a more accurate picture of your website’s overall traffic.

Audience location: You can use GA4 to see where your website visitors are located. This is valuable information if you want to target specific geographic regions with your marketing campaigns.

Landing page data: Google Analytics 4 provides more detailed information about your website’s landing pages. This includes data about bounce rate, time on page, and conversion rate.

Demographics: GA4 can give you insights into the age, gender, and interests of your website visitors. This information can help you fine-tune your marketing campaigns to better appeal to your target audience.

Social media traffic: Google Analytics 4 includes a new Social Interactions report that shows you how much traffic your website is getting from social media platforms.

How to Track Metrics Using GA4

First, create a GA4 property in your Google Analytics account. Once you’ve done that, you can use the Google Analytics 4 Configuration Helper tool to set up tracking for your website. If your website is hosted by WordPress, you can also install the MonsterInsights plugin to easily connect Google Analytics 4 with your website.

Once you’ve set up tracking, you can start exploring the various reports available in GA4. The Overview report will give you a general overview of your website’s traffic and engagement data. The Conversions report will show you how well your website is performing in terms of conversion rate and revenue. And the Audience reports will provide insights into the demographics and interests of your website visitors.

Google Analytics 4 is a powerful tool that can give you valuable insights into your website’s traffic and performance. By tracking the right metrics, you can make data-driven decisions that will help you grow your business.

What are your thoughts on Google Analytics 4? Have you started using it yet? Let us know in the comments below!

Talk to Our Expert Digital Marketers

If you’re looking for help with Google Analytics 4, our team of experts can assist you. We can help you set up tracking, interpret your data, and make strategic decisions that will grow your business. Contact us today to get started!