Content marketing is an essential aspect of business growth. By delivering valuable content to your target audience, you can accomplish a number of things that should be on your list of inbound marketing goals, like ranking high on Google search results. Digital marketing is always changing, so we need to adapt. If your content marketing strategy seems a little stale, here’s a fresh take for spring…
Create Content Clusters
Content clusters have become a popular way to establish a website as an authority within an industry. They are made up of several pieces of content, grouped by a shared topic or related subtopics. If you’ve only been publishing content that’s based solely on individual keywords, content clusters can help bring your SEO and content together in a more powerful way.
A web designer can help you create a pillar page for a topic you want to focus on. All of the related content is then clustered through an internal linking structure. Search engines like this topic-oriented method of website design, so it can help with ranking high on Google, too.
Add Multimedia Content
Adding more multimedia content helps to add variety to text. SERPs solve for searcher intent, and a good way to do that is by adding an image or a video. If your content doesn’t include any images, then you’re unlikely to generate the organic traffic you’d hoped for. A simple search for your targeted keyword will help you determine the type of media format that’s ranking high on Google.
Leverage SMS Marketing
Another important tool in your inbound marketing toolkit is SMS marketing. The pandemic has made the importance of quick and relevant messaging even more necessary, and SMS marketing provides a nearly 100% read rate, which is far more than what can be achieved through email newsletters. For example, text campaigns can include things like time-sensitive offers for products or services.
Write an eBook
According to statistics, long-form blog content generates up to nine times more leads than short-form blog posts. eBooks are another great way to expand on content and establish yourself as an authority within an industry. If you’re an expert in your field, creating an eBooks is a useful inbound marketing option. And, since it’s a topic you already know a lot about, it won’t be necessary to put time into research. The good news is that informational eBooks can be much shorter than printed material. You can offer your free eBook download in exchange for an email address to send it to. This is another way to boost your email marketing list.
Create Tutorials or How-to Guides
Attracting return visitors is a key inbound marketing goal for anyone who hopes to rank high on Google. Tutorials and how-to guides are both effective methods you can take advantage of to draw potential customers back to your website. In turn, this type of content can easily be shared via email or social media campaigns. Instructions should be clear and concise, following a step-by-step approach that includes relevant images. This is evergreen content that potential customers will appreciate for years to come.
Professional Content Marketing
When planning your content marketing, take some time to consider how you can add the most value. Putting together a fresh strategy for your digital marketing goals can seem tricky because there’s already so much content on the Internet. Analyze the trends, check out what your competitors are doing, and use your imagination to create a unique online marketing strategy for the months ahead.
If you need some help getting started, give us a call at D-Kode Technology. Outsourcing your digital marketing allows you to fully focus on running your business. From website design to social media marketing, we can help.