Web development is essential for small business owners. In today’s world, it’s safe to assume that your competitors already have websites of their own. And, if you don’t build a strong online presence, it’s much harder for potential customers to find your company.

But before you set off to imagine color schemes and font sizes, let’s go over a couple things business owners need to know about website development to successfully market their brand online.

What’s the Point of Website Development?

Aside from the obvious fact that most of us now turn to Google when we need something, what are some common reasons business owners need a website? What you’ll find is that there are a number of ways digital marketing can help us reach our unique goals. What is your reason? It might be to build brand awareness and credibility, or to generate more solid leads. While, on the other hand, influencers might build a website for affiliate marketing purposes.

Repurposing Content

Another thing to note is that website content can also be repurposed and used in your social media marketing. For example, website blog posts can be shared to all of your company’s social media platforms, or broken down into infographics or other bite-sized pieces. Users who discover your brand on social media (Facebook, Twitter, Instagram), can learn more about your products or services on your website.

Website Development Tips

So you know your business needs a website, and that your competitors probably already have one, but what does good website design look like?

Keep the End User in Mind

Business owners often make the mistake of wanting to include every detail on their website, but this can create a cluttered look that’s frustrating for customers. A clean design makes it easier for consumers to navigate your website and find the information they’re looking for. This is key. Successful website development has the end user in mind.

Direct Visitors Towards Taking Action

Your business website also needs to have a call to action. What do you want people to do when they visit your website? This can include things like signing up for your newsletter. These are usually elements like buttons, banners, or contact forms, and they should get a visitor’s attention without being abrasive. This step is very important when it comes to building a website that converts.

Make it Easy

Whatever your main goals are, make it easy for potential customers to contact you. Of course, this should go without saying, but you’d be surprised how many websites have hidden phone numbers or directions to their brick-and-mortar location. Users simply don’t have this kind of patience when it comes to figuring out how to get in touch with you, so make your homepage “scannable.” Remember, you might only have a few seconds of a potential customer’s attention before they move on to another site. Be sure to present information in a way that is clear and doesn’t require a lot of effort to understand.

San Ramon Website Development

Building a website is a challenging task—sometimes even for professional web developers, as issues are bound to arise. If you need experienced website development, contact D-Kode Technology by calling (925) 332-1315. Our web development team can also help fix issues with your current site.