Blog
The Anatomy of High-Converting Emails: From Subject Line to CTA
What is high-converting emails? How often do you open a promotional email and act on it? If you're like most people, it’s a rare occurrence. Amid the avalanche of emails that inundate our inboxes, only a handful manage to pique our interest enough to prompt action....
Common Web Design Mistakes Small Businesses Make and How to Avoid Them
The digital age is upon us and you have to understand how to avoid web design mistakes. Your business website is your shop window. But wait... why are people walking by without even a glance? Could it be you've fallen for some of the classic web design pitfalls? Avoid...
Google Analytics 4 Update (Oct 2023)
Google Analytics 4 is changing. In this article, we'll break down the announced Google Analytics 4 update, their impact, and how to navigate them for optimal digital strategy. Whether you're a digital expert or just getting started, join us in unpacking the future of...
November Employee of the Month: Celebrating Ray, Our Graphic Designer + More
D-Kode Technology is fueled by the extraordinary talents and efforts of our team members. This month, we are thrilled to shine the spotlight on Ray, our esteemed Graphic Designer + More, as our Employee of the Month! Ray's official title as Graphic Designer barely...
How to Effectively Profile Your Digital Audience for Personalized Campaigns
You’ve just opened an email, and it feels like it was written just for you. The content resonates, the images grab your attention, and you’re hooked. How did they get it so right? The answer lies in effectively profiling your digital audience. Let’s learn how. How To...
Future-Proofing Your Website: What is Responsive Website Design?
Technology is evolving faster than we can keep up. In the digital marketing world, staying ahead of the curve is crucial for survival and one of the secerts is creating a responsive website design. Your website isn’t just a digital footprint; it’s a dynamic...
10 Common User Experience Headaches and How to Solve Them
What is user experience? Every time a user visits a website, they embark on a journey. But is their path clear and inviting or riddled with obstacles? The quality of user experience (UX) can make the difference between a loyal visitor and a lost opportunity. In this...
Why Marketing Strategies are Important for Small Business Visibility
Wondering why marketing strategies are important for small business visibility? You're in the right place. In an era where digital interactions and online presence govern the commercial landscape, visibility is the capstone of success for small businesses. Ever...
What is “Valuable Content”?
Navigating the internet is like exploring an endless library. It’s packed with content, both good and bad, ranging from misleading information and filler articles generated by AI, to a vast, rich collection of knowledge covering pretty much everything we know. Yes,...