Most people have heard of WordPress, I think. It’s a highly successful, commonly used way to build websites. In fact, they say that over 30% of websites in the world and over 60% of websites running a CMS (content management system, the ones not written purely in code) use WordPress. This amounts to about 75,000,000 websites […]
Google Analytics and The GDPR Initiative
Google Analytics is one of the most popular ways to keep track of and analyze the traffic on your website. It’s also free and pretty powerful, so it’s no wonder so many people use it. The GDPR initiative is a new set of privacy laws in the European Union, which is a collection of 28 […]
How and Why: Keywords in Your Blog Posts
You need readers. The best way to get found by readers is search engines. You can certainly advertise on search engines, as discussed in our PPC post, but to do it effectively, you’ll want to choose your keywords carefully. Whether or not you’re using Pay-Per-Click advertising, you need to use words in your post strategically […]
What is PPC (Pay-Per-Click Advertising)?
You may have heard it’s a bad thing to pay people to click on your links! Of course that would be bad. Great news, though: that’s not what PPC is, and PPC is actually a great tool to market your business. PPC stands for pay-per-click, a model of online marketing where advertisers pay each time one […]
Promoting On Facebook: Why Events Pack More Power Than Posts
If you have a business, you should have a Facebook page for it. But knowing to HAVE a page is different than knowing what to DO with it. Here we’re going to give you some guidance on how get the most out of Facebook events for your business. Why Events? You may wonder why […]
How To Make Promotional Images For Your Company
Whether you’re making social media postings, creating a flyer or an image for a blog or webpage, if you have a business you probably need some images. You want a visual style that matches your professionality, your company culture, your product. It needs to look good. Preferably for free or cheap. How can you do […]
How Should My Company Use Social Media?
Social Media is inevitable. As your company grows, there comes a time that you need to get a website. Once you’ve got a website, there comes a time that you need a social media presence. The only way around it is going out of business. So What Do You Do On Social Media, as […]
How Do You Make a Customer Avatar?
What is an Avatar? AVATAR IS A COMPUTING TERM MEANING “AN ICON OR FIGURE REPRESENTING A PARTICULAR PERSON IN VIDEO GAMES, INTERNET FORUMS, ETC.” -GOOGLE DICTIONARY In our context, where we’re talking about an avatar to represent your ideal customer. The representation we make goes deeper than the flat iconic picture in an internet forum, and […]
What is Social Selling?
You may have heard that social media is the new frontier for building a business. Are you able to picture how that could be? Because it’s true, and it’s name is social selling. This is now where customer relationships, recognizable brands, and new customers are born. What is social selling? It’s not a […]
What is Inbound Marketing?
Learning about a product used to happen in the store, office, or wherever a purchase would eventually happen. An employee of the company used to be the ultimate source of product info. Today finding out about products happens on yelp, youtube, through blogs, social media, or on product review and comparison websites. Today’s customers trust […]