Bay Area business owners are in uncharted waters in this time of global crisis, as residents have been asked to shelter at home to stop the spread of coronavirus. Almost overnight, revenues have dropped dramatically, forcing unforeseeable change to the ways we work and conduct business. With the continuing threat of infection, here are some […]
Content Marketing Basics
In contrast to traditional advertising, content marketing provides free entertainment or educational material that customers actually want. In exchange, business owners are then able to offer additional products or services to their audience. This article is an overview of how content marketing works, and why it can be more effective than other forms of advertising. […]
Your SEO Guide to Google Searches
SEO is short for “search engine optimization,” and it’s how search engines (like Google) know which sites to show you when you type something into a web browser. Sounds pretty straightforward, right? But you may have noticed that when you look for something online, the resulting list of websites are ranked. Ideally, you want your […]
Why Social Media Marketing Matters
These days, everyone is online, including your customers. Facebook alone has topped a billion users! If you’re a small business owner, read on to find out how social media marketing can benefit your brand. Brand Exposure and Authority There’s a lot of chatter online, so the more corners of the web your business occupies, the […]
How to Choose the Best Web Hosting
Web hosting essentially provides a place for your website to live. It’s like a little plot of Internet real estate. You can’t have a website without a host. But there are many factors that go into selecting the best web hosting option. This guide is a look at some points to consider while you’re shopping […]
Your Marketing Plan for 2020
January is here and it’s time to create your marketing plan for 2020. Every business owner needs a strategy, or all that hard work might not lead you in the right direction. It’s true, sometimes people are accidentally successful, but they’re the exception to the rule. The rest of us need to get organized. A […]
5G for Business Owners
5G is the fifth generation of wireless communication. Each generation rewrites the rules. 5G is super fast, and it’s almost here, which is good news for business owners. Read on for a glimpse of how 5G could change the way we do business. What’s the Hold-Up? We’re headed toward increased interconnectedness between devices, but updates […]
Elements that Define Trusted Brands
Quick Tips for Organizing Your Computer
If there are files all over your desktop and it’s a nightmare to locate important documents, this blog post is for you. A messy computer is not only frustrating, but it can curb your productivity. Organizing your computer will free up storage space and boost overall performance. Here are some quick tips to get started. […]
Hiring a Digital Marketing Team
Technology continues to change our world and the marketplace, so every business needs an online presence. Among other things, a digital presence lends credibility to an organization. Most business owners don’t have the time to learn SEO, design a website, or create meaningful social media content. But hiring a digital marketing team can streamline business […]