Blog
How Changes to Cookies Impact Your Marketing
https://podcasts.captivate.fm/media/aeaf5271-6704-4ecf-beb0-33d2f3ff2028/Marketing-D-Koded-Cookies.mp3 Are cookies going away or staying, and how can you best use what's available for your marketing campaigns? Daniel and Jackie discuss all things cookies in this...
5 Advantages of Doing Ads with a Yelp Agency Partner
Capturing the attention of potential customers in real-time is how you grow your business. The best way to do that is through Yelp. Millions of people visit Yelp monthly with the intent of purchasing. In fact, a vast 97% of Yelp users making a purchase after...
What is Retargeting in Digital Marketing?
What is retargeting in digital marketing? Let's explore. Have you ever added an item to your online shopping cart, only to get distracted and abandon your purchase? It happens to everyone. But what if there was a way for businesses to remind you about the things you...
The Future of Search: How Google’s Monopoly Ruling Could Change Everything
https://youtu.be/VkdOSud_kOg Or Listen Here: https://podcasts.captivate.fm/media/77f32873-d7eb-4347-b3cf-7c1d44e29e04/Google-Episode.mp3 Will Google change its business plan after a recent court ruling? Daniel and Jackie tackled the recent legal ruling that labeled...
How to Find High-Traffic SEO Keywords for Restaurants
When you need to find a perfect place to grab a bite, you turn to the internet. You’re in good company - 62% of consumers discover new restaurants on Google. If you own a restaurant, it's crucial to appear prominently in those Google searches. But how can you make...
Don’t Hit Delete! Is Email Marketing Still Effective for Your Business?
Attempting to market your business can sometimes feel like throwing spaghetti at a wall and seeing what sticks. Between content production, drafting email campaigns, pitching to publications for Digital PR, and keeping up with the constant evolution of social media...
How To Set SMART Goals for Effective Marketing Campaigns
https://youtu.be/EaoV2b5wH0I Listen Here: https://podcasts.captivate.fm/media/16c325cc-c6a3-4461-883d-54566d6f23e4/Marketing-Dkoded-Ep2-To-Publish.mp3 Are you setting the right goals for your marketing campaigns? In this episode of Marketing D-Koded, Jackie and Daniel...
Marketing Secrets: How To Holistically Improve Marketing Performance
https://youtu.be/dE4YEE_ywQA Or Listen Here: https://podcasts.captivate.fm/media/38441c25-301a-455a-b0a5-2b84c7e5b9e3/Marketing-Dkoded-Episode-1.mp3 Hosts Daniel Kodam and Jackie Strack explore the multifaceted challenges and strategies associated with...
Maximizing Content Value: Strategies for Reusing and Recycling Your Existing Content
Creating quality content takes time. Unfortunately, an excess of time is not a luxury that most content creators have. The pressure to churn out fresh content never seems to let up. The truth is, in today's content-saturated landscape, even the most dedicated creator...