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In this episode, Daniel and Jackie talk about changing your business and marketing strategy with uncertain economic times With recent changes in the U.S. presidency and ongoing global issues like war and tariff changes, consumer confidence has been shaken, leading to reduced traffic and sales for many businesses. Daniel and Jackie discuss how the unstable environment can impact businesses differently, depending on factors like the cost of their goods or services and whether they’re operating in the business-to-business (B2B) or business-to-consumer (B2C) space.
Jackie and Daniel stress the importance of evaluating and adapting marketing strategies during these volatile times. They emphasize the need to rethink analytics, bolster brand awareness, experiment with new marketing tactics, and ensure consistent follow-up with potential leads. They also provide actionable steps for business owners, such as updating their websites, maintaining an active online presence, and trying new marketing channels to help them weather the storm and come out stronger on the other side.
Key Topics Discussed:
- Current U.S. political changes and their impact on consumer confidence
- How Economic Uncertainty affects marketing and Business Sales
- Comparison of current challenges with past events like COVID-19
- The importance of adaptability in marketing strategies
- Specific challenges faced by B2B and B2C businesses during uncertainty
- The significance of updating online presence and experimenting with new marketing tactics
- Strategies for maintaining engagement with potential leads
- Role of brand awareness and community engagement in marketing resilience
- Checklist for business owners to optimize their marketing approach
