While many small businesses know that digital marketing is important, understanding exactly how professional digital marketing can help your business is essential. One of the key aspects of running a business is making sure potential customers know about your business, can contact you and can access your services. This is exactly what digital marketing can do for you in this technological age. Here we look at 5 of the most commonly asked questions about digital marketing and how online marketing can help your business.

  • How is Digital Marketing Better Than Traditional Marketing?

Traditional marketing includes older forms of marketing (print ads, radio spots, television commercials).  Digital marketing is digitally-based using the latest technology through the Internet on websites, smart phones, tablets, computers and other devices.  This is a better approach because it can reach more people, more quickly.  In the haste and hurry of today’s world, most of us have learned to block out traditional advertisements.  Digital marketing gets information directly in front of your target market, making it more likely they will learn about your product.

  • What Digital Marketing Techniques Should I Use?

There are many ways to approach digital marketing and use it to advertise your business.  Social media platforms are among the easiest and most user-friendly approaches.  Some of the more well-known options include Facebook, Twitter, and Instagram, all of which can be used to reach a large potential customer base.  Many people also develop their own website and have a blog.  These options can give visitors and customers more information.  A blog can be used to build relationships with customers, keep them updated, and keep them engaged.

  • How Do I Make My Digital Marketing Most Effective?

Think about what you want to gain from your digital marketing and let that guide your planning and decision-making.  Consider your digital marketing voice or tone.  Do you want to present as professional or casual, as an expert or more personable, or are you primarily advertising your service or giving your reader helpful information?  As you develop your digital marketing, you may want to use Search Engine Optimization (SEO) to increase the likelihood of reaching your potential customer base.

  • How much Time, Energy, and Money will Digital Marketing Require?

This varies depending on what you will advertise and how you want to use digital marketing.  You may try digital marketing on your own and keep it small, perhaps using one social media platform, which might take just a few minutes each day.  Alternatively, you may decide to invest in a website, blog, and multiple social media platforms that can reach a wider base of customers.  This would require more time and energy.  You may then decide to seek out a digital marketing professional to assist you.  This is an investment in your business, saving you time and energy.  By working with a professional, you may find this approach pays off quickly and your website reaches the top of the Google search rank faster.

  • How Do I Know if My Digital Marketing is Working?

With digital marketing, the proof is in the data.  Gather information about your sales and customer base before you start.  Many platforms and websites give you data on the number of views.  You may also get feedback through positive responses/comments.  The best data will be an increase in customers, sales, and profits.

Learning about how digital marketing works can help you see the myriad ways digital marketing can benefit your business.  If you still have questions about how to implement digital marketing for your business, reach out to a digital marketing specialist to help make the best decisions for your company.