If your business already has an online presence in the form of a website, you may be wondering if your business also needs a blog. Blogs can be released on a weekly or monthly basis, or in some cases businesses post multiple times per week. Regularly updating a business blog has many advantages especially if you’re a small local business. Here we’ll look at the top 5 benefits of business blogging.
- Keeps Your Search Engine Strategy Strong
Search engine optimization or SEO is an essential part of marketing any business. Search engine optimization helps to ensure that your business name and website pop up high in the search results when somebody types in a search for the service or product your business provides. While there are many aspects to search engine optimization, some of the most important are ensuring that the content on your website and blog are optimized for related keywords to your industry, and that the content is fresh and readable.
Posting new blogs on a weekly or monthly basis helps you to add fresh content and keywords that are up-to-date with the latest advances in your industry. This gives Google and other search engines new content to index and more opportunities to create shareable content and back links that strengthen your sites search engine optimization.
- Helps You Connect With New And Old Clients
A blog can be like a mini update from your business that showcases the services or products you provide as well as your expert knowledge. Many visitors first access a website through its blog after searching for answers to questions that they need. An active blog also helps to show that your business is running smoothly and that you’re available for clients should they need you. Your existing clients can sign up to receive regular updates from your blogs, and new visitors can first connect to your business through the expert information you share on your blog.
- Shows You Know What You’re Taking About
Well written content in your business blog helps to establish authority. By answering a site visitor or client’s question in your blog post, you can show that you know what you’re talking about when it comes to your unique business or industry. The next time a reader needs a service or product related to the business you run, your company will be the first name they think of thanks to your expertly written blog posts.
- Creates Shareable Content
One of the most essential tools for connecting with your potential clients is social media sites such as Facebook, Twitter, Instagram, and Pinterest. Creating a blog post means you have an appealing and shareable piece of content that you can post on your social media to get people to click to visit your site. As people like, comment, and share your blog, the news about your business goes even further. This is an ideal way to connect with your customers and share updates without sending other communication such as emails out too often.
- Offers Ongoing Value
Because blog posts stay on your site months and even years after they’ve been written, they provide ongoing value to your business. A high-quality blog post written years ago can still attract hundreds of visits to your site. This means that while you’re getting on with running your business or even on a vacation, your blog posts are still working hard for you.
Regular business blogging is a small investment that pays off with big returns from the short to the long term. If you don’t have a regular business blogging strategy, talk to a digital marketing specialist today about how to boost blogging and site visits for a better digital marketing strategy.