Do you know how to promote your blog?
If you’re like most bloggers, you put a lot of effort into creating high-quality content. But simply publishing great content isn’t enough to ensure your blog’s success. To attract more readers and grow your audience, you’ll need to work on an intentional, multi-step blog promotion strategy.
In this post, we’ll discuss some foolproof strategies for promoting your blog – guaranteed to boost web traffic and click-through rates!
HOW TO PROMOTE YOUR BLOG
1. Start with SEO
The first step in promoting your blog is to make sure it’s optimized for search engines. This means using the right keywords, tagging your content properly, and making sure your site is fast to load and easy to navigate.
Good SEO practices will help your blog rank higher on search engine result pages (SERPs), making it more likely that people will find it when they’re searching for relevant keywords.
Lost on where to start? Check out Google’s complete SEO starter guide for beginners.
Do Your Keyword Research
Did you know that 0.16% of the most popular keywords are responsible for 60.67% of all searches (Ahrefs)? That means that if you can rank for just a handful of popular keywords, you could see a significant increase in your traffic.
Before you start creating content, it’s important to do your keyword research. This will help you understand what people are actually searching for – and how many people are searching for it.
There are several great keyword research tools out there, like Google Keyword Planner and Ubersuggest. Use these tools to find relevant keywords with high search volume and low competition.
Optimize Your Content
As you’re writing, make sure to include your target keywords where they make sense. But don’t force them in – this will only make your content sound unnatural and difficult to read. As important as it is to cater to Google, it’s imperative to remember that an actual human will be reading your content in the end!
In addition to using the right keywords, pay attention to your title, meta descriptions, and header tags. These are all important factors in on-page SEO and can help your content rank higher in SERPs.
Use Data-Driven Strategies
To really make the most of your blog promotion efforts, you need to be using data-driven strategies. This means relying on analytics and metrics to track your progress and guide your decisions.
There are a number of great tools out there that can help you with this, like Google Analytics and BuzzSumo. These platforms will give you insights into things like your most popular content, where your traffic is coming from, and which social media channels are driving the most engagement.
By using data to inform your decisions, you can make sure you’re always promoting your best content in the most effective way possible.
2. Share, Share, Share!
Once you’ve created a great piece of content, it’s time to start sharing it with the world! Here are a few ideas for how to promote your blog post:
- Share it on social media. Make sure you’re using relevant hashtags and tagging any relevant industry leaders or influencers.
- Submit it to social bookmarking sites like Reddit, StumbleUpon, and Inbound. Social bookmarking is a great way to get exposure for your content and attract new readers.
- Reach out to relevant blogs and websites in your industry to see if they’re interested in featuring your post as a guest article. Guest posts are a great way to get your content in front of a new audience.
- Submit it to relevant forums and online communities.
- Reach out to influencers in your industry. There’s a reason they’re called influencers – they have the power to reach a lot of people!
- Add it to your email newsletter.
- Promote it on your other channels (e.g., if you have a YouTube channel, mention the blog post in your video description)
There are endless possibilities for promoting your blog post – the important thing is to be creative and get your content in front of as many people as possible.
Personalized Outreach
When you’re first starting out, it can be tempting to mass-promote your content in the hopes of reaching as many people as possible. However, personalized outreach is often much more effective.
Reach out to bloggers, influencers, and other relevant contacts in your industry and let them know about your latest blog post. If you have a personal connection with someone, they’re much more likely to read and share your content.
Or, create a targeted email campaign promoting your latest blog post to people who have signed up for your email list.
You can also use social media to reach out to relevant contacts – for example, you could send a LinkedIn message or tweet at someone.
Personalized outreach takes more time than mass promotion, but it’s often more effective in the long run.
3. Update and Upgrade
Over time, your old content will start to get stale. To keep it relevant and continue attracting traffic, it’s important to periodically update and upgrade your content.
One way to do this is to add new, relevant information to an existing post. This could be in the form of a new section, additional resources, or updated statistics.
Another option is to completely overhaul an old post. This could involve changing the title, updating the information, and adding new visuals.
4. Create Shareable Images and Infographics
People are more likely to share an image or infographic than they are a block of text, so images are a great way to get your content in front of more people.
To make sure your images are as shareable as possible, make sure they’re high-quality, visually appealing, and optimized for voice search SEO. You can also add text to your images – this is a great way to include a call-to-action or additional information about your blog post.
If you want to go the extra mile, you can create an infographic that’s specifically designed to accompany your blog post.
This is a lot of work, but it’s worth it – infographics are highly shareable and can help your blog post to stand out from the crowd. Other bloggers may even share your images on their own site, which can help to increase traffic to your blog.
5. Paid Advertising
If you’re willing to invest some money in promoting your blog, paid advertising can be an effective option.
There are a number of different platforms you can use for paid advertising, including Google Ads, Facebook Ads, and Twitter Ads.
Paid advertising can be a great way to get your content in front of a new audience, but it’s important to remember that it can also be expensive.
Before you start a paid advertising campaign, make sure you have a clear idea of your goals and budget. You don’t want to end up spending more money than you can afford or getting poor results.
When done correctly, paid advertising can be a great way to attract new readers to your blog.
6. Reciprocal Sharing
One of the best ways to get your content in front of a new audience is to share other people’s content.
When you share someone else’s blog post, they’re likely to return the favor. This helps to increase traffic for both parties and can lead to long-term relationships between bloggers.
This is a great way to get exposure for your blog and build relationships with other bloggers in your industry.
When sharing someone else’s content, make sure you add your own commentary or insights. This will help to make your blog post more unique and attract new readers.
Related Reading: Your Step-by-Step Guide to Ranking #1 on Google
Final Thoughts
There are a number of different ways to promote your blog and increase traffic.
The best way to promote your blog is to use a mix of different strategies – this will help you to reach the widest possible audience and get the best results.
Don’t be afraid to experiment with different promotion methods and see what works best for you and your blog.
With a little effort, you can start to see a real increase in traffic and engagement on your blog.
Talk to SEO Experts
At D-Kode, we have an inside view of what it takes to make a website successful – one that drives more visitors to your business, converts leads into customers, and provides the ideal user experience. Want to know more secrets about how to promote your blog? Let’s talk. Give us a call at (925) 477-5012 to schedule your free marketing consultation.
