Within the ever-changing sphere of the internet, managing your online presence as a small business owner can be difficult. You’re always looking to stay on top of trends and keep your business relevant – but that can pose challenges when there’s so much ELSE to do. Perhaps the thought has crossed your mind to hire an outside SEO expert. You might be wondering, “Is paying an SEO company in California really worth it?”
Well, it depends on what you consider worthwhile. If you consider improving brand awareness, attracting customers, enhancing the user experience, collecting valuable data, and saving money worthwhile, then YES! Let’s dive into why hiring an SEO company in California may be the key to taking your business to the next level.
SEO Basics
Search engine optimization (SEO) is the process of growing your website’s organic search traffic. SEO practices help you rank higher in a search engine’s results. Basically, you want to be as easy to discover online as possible.
Let’s be real – how often do you resort to the second page of Google when researching something online? We like our information at our fingertips, easy to digest, and directly relevant to our search. Without any SEO effort, you are unlikely to rank. And trust us – your competitors are putting in the effort.
Consider this:
- The top three Google search results get 54.4% of all clicks. (Backlinko)
- 76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)
- “Where to buy” + “near me” mobile queries have grown by over 200% from 2017 to 2019. (Think With Google)
- 75% of people never scroll past the first page of search engines.
- 79% of consumers trust online reviews as much as they trust personal recommendations.
The bottom line is that SEO is very important if you want customers to find you and trust you. Your internet presence IS your company, and what you put into it will be noticed. It only takes a second for your website to make an impression on a potential customer, and if your website isn’t fast-loading and visually appealing in that second, visitors will click away.
Now that you understand the importance of SEO, let’s get into whether or not it’s worth it to hire an outside SEO company in California to manage your website.
Why Hire an SEO Company?
1. It Saves You Time
Small business owners could always use more time. And doing SEO right takes lots of time, research, development, and upkeep.
An SEO agency can take care of the time-intensive tasks necessary for optimization, including:
- Keyword research
- A coordinated SEO focus on your business’s KPIs
- Meta-data optimizations
- Keyword density and content optimization
- Strategic internal linking optimization
- Implementing relevant changes to your site
- Data analysis, reporting, and data-focused adjustments
- Monitoring for indexing problems and SEO performance issues
You can enjoy all of the results, but your business won’t have to worry about cramming search marketing into your already busy schedule when you hire an outside SEO agency.
2. It Gives You Expertise
Experience takes time, and SEO is no exception. SEO requires a combination of technical know-how, data analysis, marketing intelligence, and creative skills to drive success. When you hire an SEO company in California (or any SEO agency), you get access to an experienced team ready to hit the ground running with well-rounded knowledge about SEO processes and strategies. SEO isn’t just about writing content or keeping track of keyword rankings – SEO is a holistic process requiring an understanding of the industry in which you are marketing and a complete system of SEO best practices.
3. It Can Save You Money in the Long Run
When you factor in your time investment, hiring an SEO company in California can actually save you money. SEO marketing is an ongoing process, and SEO efforts require constant monitoring and adjustments to be successful. SEO agencies have well-rounded teams with their fingers on the pulse of SEO technology, trends, and tactics. They are also up to date on changes that can affect SEO performance. This expertise saves you time and money because SEO requires continuous attention and SEO agencies have the resources to squeeze every drop of potential out of your SEO strategy.
So Is it Worth It to Hire an SEO Company in California?
The short answer is: yes! Investing in SEO is one of the best decisions you can make for your business. SEO is a long-term investment that will not only bring more customers to your business but also increase customer loyalty. SEO can provide you with a sustained SEO presence that will help set your business apart from the competition. SEO agencies are the experts in SEO, and they have the resources to make sure your SEO is done right. So don’t wait – find an SEO agency today and start making SEO work for your business.
If you’re looking for an SEO Company in California, look no further. D-Kode Technology is here to help you get the most out of your SEO strategy. We have a team of experienced SEO specialists ready to work with you on developing an SEO plan that fits your business needs. Contact us today and start seeing SEO success in no time!
