Did you know that Google reviews more than 200 ranking factors before it decides where your business website belongs on the list? If “getting my business ranked high on Google” is a priority for you, you’ll need to learn a little more about how search engine algorithms decide which websites belong in the spotlight. Ranking high on Google means customers find your website before the competition. Here’s a quick review.

What are Keywords?

If you’re looking for tips on “getting my business ranked high on Google,” you’ve probably heard about keywords before. In simple terms, keywords are whatever we type into a search bar when we’re trying to find something. For example, you might search for “BBQ” while you’re on vacation in Memphis, and Google would show you a list of restaurants that serve BBQ. The reason those websites rank high on Google, though, is because the keyword you searched for is listed somewhere on the restaurant’s website.

If you’re a business owner, you can see how important it is to carefully consider the words a customer might use to look for your products or services. It’s also easy to forget that your customers will probably search in basic terms because they aren’t an industry expert like you are.

What Really Matters to Google?

Google’s job is to provide its users with the most relevant information. Otherwise, we would just switch to a more reliable search engine, right? But what does Google care about when making these decisions? We already know that Google is concerned with the user experience. But aside from being a mobile-friendly website with pages that load quickly, authority and trust are at the top of the list as well. For instance, if you type “home improvement ideas” into your search engine, guess who is ranking high on Google? Bob Vila. This is, in part, because Google has recognized his brand as an authority in the home improvement space.

How to Increase Your Domain Authority

Domain authority is ranked on a scale of 1-100, with high being better. If you’re a business owner, it’s good to aim for the 40s. This is the average. It’s tough to exceed 50 unless you’re creating a lot of content.

There are a few ways to boost your domain authority when you’re looking for tips on “getting my business ranked high on google.” Where to begin? First, it’s a good idea to select a domain that has something to do with your niche. A great way to showcase your industry expertise is by adding a blog to your website design. Be sure to post valuable content on a regular basis. You can add keywords to this content to help your site rank higher on Google. Blog posts should be at least three hundred words in length for the best results.

Boost Your Google Ranking

Ranking higher on Google takes strategic planning and a comprehensive understanding of SEO. Otherwise, you’re really just guessing. At D-Kode Technology, we rely on data to drive the best results for our clients. Learn more by scheduling a free marketing consultation today. Give us a call at 925.856.5342, or send an email by clicking here.