The internet is an ever-changing entity, which means online marketing needs to change over time too. So if you’ve been typing: “getting my business ranked high on Google” into your web browser, it’s important to first understand a little more about how search engine optimization works.
If your company isn’t ranking well on Google, you’re definitely missing out on potential customers. This blog post will help explain some factors that go into determining where a website ranks in the search results. Let’s take a look at a few key topics.
What Business Owners Need to Know
3 Essential Elements
The first step to: “getting my business ranked high on Google,” is understanding how rankings work in the first place.
These are 3 essential factors:
- Links from other sites
- Keywords used in your web content
- The total number of words on your website’s pages
By understanding how these elements affect your online marketing, you can improve your chances of being found by more shoppers who are looking for products or services like yours!
Search Engine Algorithms
Search engines all run on algorithms. What this simply means is that they’re designed to follow certain rules, but those rules are often adjusted over time to improve the experience for search engine users. As a business owner, getting ranked high on Google means you need a basic understanding of what search engines prioritize when it comes to rankings.
Remember, the main job of a search engine is to make sure it provides users with relevant, high-quality content. The point is for users to have an easy time finding what they’re looking for. Otherwise, people will simply stop using their service and choose a different search engine with more reliable results.
Getting My Business Ranked High on Google
What Do You Do?
What if you’ve got a great product or service, but no one knows about it? How frustrating! You’re sure you have something that will really help your customers in some way, but the Internet is a BIG place and they can’t even find what you offer. What can you do?
If your business website isn’t ranking high on Google, you need to reconsider your SEO strategy. SEO is short for Search Engine Optimization.
Keyword Research
One of the first steps to improving your SEO strategy is doing some keyword research. What are people typing into their web browsers when they look for your products or services? How many people are searching for those terms? Consider the most likely search terms and long-tail keywords related to your industry. Long-tail keywords are usually made up of three to five words in a phrase. For example: Best digital marketing agency.
Once you have a better understanding of the terms people are searching for online, you can then include them in your website content, blog posts, and social media campaigns.
Schedule a Free Marketing Session
There’s a lot you can do on your own to improve your online marketing, but sometimes it helps to consult with an expert. Don’t let competitors leave you in the dust! At D-Kode Technology, we’re a leading digital marketing agency in the Bay Area, and we’re here to help your business grow. We’ve shown many clients how to rank high on search engine results by developing an actionable strategy tailored specifically for their business. Schedule a free marketing session today by booking online here, or give us a call at (925) 855-3282.
