What’s your company’s story? Every company has one. Storytelling generates confidence in your brand, and determines how the public feels about your products or services. Sharing the narrative of your business is one of the most personable things you can do.
Why Company Stories Matter
The story of a business usually explains how it began, and what it stands for. This is a useful introduction for customers browsing your site, or social media profiles.
It’s not necessary to write pages and pages. A company’s story should be brief. Just keep in mind that its purpose is to attract new customers, generate interest, and create trust in your brand, products, or services.
For examples take a peek at the websites of some top sellers. Nestlé is the world’s largest food and beverage company. Their “About us” section explains they’re striving for zero environmental impact. That’s an impressive long-term goal. It shares something about their values.
How to Brand Your Company’s Story
- Your brand needs a human voice, and you get to decide what that voice sounds like. If your business were a person, would their personality be eccentric, or distinguished? Masculine, or feminine? You’re creating a persona for your target audience to relate to, and care about.
- Customers don’t consider profit margins. They care about company values. Explain things in human terms. What’s unique about your story, or product? What matters most to your business? That’s your brand promise.
You Don’t Have to be a Writer
Storytelling is a powerful tool. It humanizes your business. You don’t have to be a writer, just keep it simple. Remember what you learned in primary school: every good story needs a beginning, a middle, and an ending. Why does your business exist, and what’s next?
The time you invest in telling your company’s story will be well worth it. Please contact us at D-Kode Tech, if you need help.