The cyber world is changing faster than ever before, which can make it difficult to keep up with online marketing trends. If you want to stay competitive in the market, knowing what trends are up and coming will help your company stand out from the competition. In this guide we will discuss the hottest new digital marketing trends of 2022 – and how a digital marketing agency near me can help you implement them!
Upcoming Trends for Online Marketing in 2022
If there is one thing that we know for certain about the future, it’s that the digital technology of even fifty years from now could be advanced beyond our current imaginations. For your company to advance along with the internet, you have to continually pursue improvements and new technologies that make your customers’ experience better.
Focus On The User Experience
One of the most important online marketing trends for your business to be aware of is the move towards more personalized customer experiences. This means that online marketers will need to shift their focus from generalized campaigns to ones that are tailored specifically for each individual customer. In order to do this, businesses will use data that is shared with them by consumers.
This means that marketers will need to be more transparent about how they use consumer data and what steps are being taken to protect it from theft or misuse, as there have been a number of high profile instances of cyber information being breached in the news recently. A digital marketing agency near me can help your business stay safe and ensure that your data is used to create safe, targeted campaigns.
Video and Visual Content
Research has shown that people prefer visual content to plain text.
Photos, infographics, and animations are more appealing to look at and cultivate your brand image. They are also all much more likely to be shared, liked and retweeted than a blog post.
To implement more visual content, consider having your company blog or website include videos so that customers can see what working with your business looks like in real life.
With the popularity of augmented reality games such as Pokémon Go, it’s no surprise that companies are looking to incorporate this technology into their campaigns. AR can be used to create an interactive experience for customers by providing digital information that can be accessed through the customers’ smartphones.
For example, marketers could create an advertising campaign that uses AR to give potential customers more information about your products or services when they scan a QR code with their smartphone camera. This is just one way brands are working to merge real life with technology so consumers can have a more immersive experience.
In recent years, the use of micro-influencers has become an increasingly popular digital marketing trend. Micro-influencers are social media users with a smaller but more devoted following than celebrities or macro-influencers. They are seen as more relatable and trustworthy by consumers, and thus can be a more valuable resource for brands whose audience is likely to connect with that image.
Micro-influencers are also generally less expensive than celebrities and macro-influencers to work with. For brands looking to connect with consumers on a more personal level, micro-influencers are the way to go.
Cater Marketing to Generation Z
Generation Z is a generation of people who were born from 1995 to 2010. This diverse group of young people have never known a world without internet, and many do not remember a time before smartphones and TV-streaming apps.
This cyber-centric generation has different expectations than older generations when it comes to how businesses interact with them. They are looking for more interactive experiences that engage all their senses. Already so familiar with the internet, Generation Z expects a streamlined user experience and a fast-loading website as a bare minimum. To create online marketing content that will resonate with this generation, think about how your company’s website and social media platforms allow your audience to engage with you.
Quick Statistics About Online Marketing and Why It Works
- Lower cost. Online marketing is less expensive than traditional advertising. If done correctly, the return on investment of your digital marketing budget can be significant. One advantage of concentrating marketing efforts in areas where people spend their time online is that it results in more high-quality leads.
- Testimonials count: Product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers. (eMarketer)
- First Impressions Matter: 47% of emails are opened or discarded based solely on their subject line. (Business2Community)
In conclusion, digital marketing is the way of the future. The online world will continue to expand, and companies are responsible for keeping up with these trends in order to provide their customers with content that resonates with them on a more personal level.
The trends listed above are just a few of the ones to watch out for in 2022. Businesses who want to stay ahead of their competition should consider hiring a digital marketing agency near me! We’ll help your business implement these changes effectively without breaking the bank.
Schedule a Free Marketing Session
There’s a lot you can do on your own to improve your online marketing, but sometimes it helps to consult with an expert. Don’t let competitors leave you in the dust! D-Kode Technology is a leading digital marketing agency near me in the Bay Area, and we’re here to help your business grow. We’ve shown many clients how to rank high on search engine results by developing an actionable strategy tailored specifically for their business. Schedule a free marketing session today, or give us a call at (925) 855-3282.