The global pandemic has been especially tough on business owners who have had to close up shop. Customers are spending less money and no one knows when the lockdown will end. But if you’ve ever considered bringing your offline business to the web, now might be the time to try something new. Here are some small steps to help you pivot toward an online business.
Zoom or Skype Meetings
Web and conference calls have seen a boost in popularity since the coronavirus lockdown. But beyond keeping people safe, remote meetings are convenient for a number of reasons, including the elimination of travel times. Skype and Zoom are two of the most popular services.
E-Commerce For Your Online Business
One of the greatest benefits of an online business- to both sellers and buyers- is that it’s open around-the-clock, which means no more waiting for business hours. More than ever, customers are making purchases on laptops, tablets, and even smartphones.
Browsing online is quick and easy. When you add an e-commerce shop to your site, you can showcase your products or services, allowing customers to place instant orders.
Webinars and Digital Meetups
Another option is to go virtual with your expertise. If you’re knowledgeable in a field, consider hosting a webinar or organizing live web meetups to engage customers and answer their questions. This allows you to stay in touch with customers and offer value during a difficult time. Webinars (online seminars) generally wrap up with a discounted product or service at the end.
The Value of Email Marketing
Email marketing isn’t dead. Actually, it’s one of the most cost-effective digital marketing strategies. More than half the global population has an email address, a statistic that’s expected to grow by 4 billion users in the coming years. Not everyone uses social media, but everybody checks their email. When used properly, it can help you convert more leads, while maximizing your marketing budget.
We’re Here to Help
No one could have anticipated this pandemic and the resulting economic fallout, but business owners know change is the only constant, and that flexibility and innovation are needed to keep up with customer demand. If you’re interested in learning more about how to convert your offline business into an online business, we can help. For a free consultation, please contact us at (925) 336-0000.
