Running a small business is difficult, but running one with an ineffective website can be even more challenging. If you are looking to build a new website, make your current site more effective, or hire a small business website designer, here are some key steps to getting started and competing effectively in the online marketplace.
Implement the Best Practices for Your Business Type
It is important to know your small business type when determining how you want to present yourself online. For example, if you are a local furniture store or restaurant, Google Maps and Yelp reviews should be an integrated part of your small business website design. If your company services customers in multiple states or provinces, you will want to make sure your site is designed for international visitors.
Optimize Your Site for Search Engine Visibility
Search engine optimization (SEO) is the process of making small changes to your small-business website so that it appears higher in search engine results pages (SERP). A good SEO strategy is essential for a website’s success. If you don’t have the time to allocate resources to SEO, a small business website designer will be able to help.
Make a Strong First Impression
When people visit your site, you want them to stay and explore what you have to offer. This means having high-quality visuals (logo, photos, videos), well-written copy, and an easy-to-use navigation bar.
Keep Your Website Updated Frequently
One of the easiest ways to lose visitors is by having a site that is outdated and irrelevant. This means updating your content regularly, adding new products or services, and refreshing your visuals on a regular basis.
Make It Mobile-Friendly
In 2022, more people will access the internet from their mobile device than a desktop computer. Furthermore, Google has stated that in the future they intend to use how well your site performs on mobile devices as an important ranking factor.
Pay Attention to Local Search Rankings and Analytics
Google offers a suite of tools—including Google My Business, Google Analytics, and the Search Console—to help small businesses understand how their website is performing online. These tools are essential for those who want to track their site’s progress and make data-driven decisions about future improvements.
Hire a Small Business Website Designer
You will need to hire a small business website designer with experience, and they will be able to help with purchasing secure scalable web hosting and providing good tech support.
Running a business is difficult, but when you have an effective plan in place it can help your company grow. If you are ready to take the next steps for improving your website and competing online, reach out to Dkode Technology, the San Francisco Bay’s best Website Design & Development Agency, today!
Talk to Us
Whether you need help with website design, online marketing, or mobile app development, D-Kode Technology is here for you. When you have a small business website designer on your side, you can outsource everything from SEO to social media management, and more! Give us a call at (925) 420-8320 today to get started. Or, better yet, easily schedule a free marketing consultation right now by clicking this link and filling out a short form.