A service-based business can now take advantage of social media marketing on Youtube, which is an excellent way to reach a larger audience and advertise your services.
As a business owner or marketing professional, you’re always looking for new ways to reach your target audience. And with social media being one of the most popular communications platforms today, it’s no wonder that so many companies are turning to YouTube to promote their services.
But what makes YouTube such an effective marketing tool? For service-based businesses, there are several key benefits that make this platform worth considering. Let’s take a look at just a few of them:
- You can directly engage with your audience.
- You can build authority and trust by providing helpful information.
- You can reach a global audience quickly and easily.
- You can track your results and adjust your strategy accordingly.
- You can establish yourself as an expert in your field
If you’re not already using YouTube as part of your social media marketing strategy, these benefits alone should definitely give you something to think about. And if you are using this platform, consider how you can make the most of it to achieve your business goals. With a little creativity and effort, YouTube can be a powerful tool for promoting your service-based business.
The Power of Social Media Marketing on Youtube for Service-Based Businesses
Service-based businesses often face the marketing struggle of how to reach their target audience in an effective way. They want to be able to show off their work, but blog articles, photos, and social media posts can only convey so much. This is where YouTube comes in as one of the most powerful marketing tools available.
Everyone Uses Youtube
Youtube is the most popular social media site in the nation. Yep – according to a 2021 Pew Research survey, 81% of Americans use Youtube, whereas only around 69% use Facebook. The study also indicated that Youtube is continuing to grow exponentially, while Facebook and other social media sites have stayed relatively stagnant. So if you’re not already using Youtube as part of your social media marketing strategy, you’re missing out on a huge chunk of potential customers.
Another great thing about YouTube is that it gives you the ability to reach a global audience quickly and easily. With just a few clicks, anyone in the world can find and watch your videos – which is perfect if you’re trying to attract international clients. All you need is a decent video camera, a brightly lit space, some editing skills (or someone on your team who has those skills), and an engaging video strategy.
You Can Show Off Your Work
To really give a window into your line of service, nothing beats a video. You can show off past work, get creative with commercials and explainer videos, or even just give quick tips that will help your customers out. Prospective clients can really see what you’re capable of and get a feel for your business before they ever step foot in the door – which is always a good thing!
Plus, people are naturally visual learners: In fact, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text form. That’s a huge difference, and it makes a real impact on your ability to reach and engage with potential customers. As much as 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
Build Authority and Trust
When you provide helpful information to your viewers, you’re not only helping them out in the moment – you’re also building trust between you and your potential customer base. If they see that you’re an expert in your field and that you’re always willing to share helpful tips, they’ll be more likely to reach out when they need your services. Plus, as your subscriber base grows and your videos get more views, you’ll continue to make impressions as an established authority in your field.
It’s Not Just for Videos Anymore
When most people think of YouTube, they think of videos. But the site has expanded way beyond that. Now there are options to post photos, articles, and even slideshows. You can also create a channel specifically for your business, which will give customers a central location to learn more about you and what you do. This is a great option for businesses that have a lot of information to share, or for those who want to create a more interactive experience with their customers. Livestreaming is also an option on YouTube, which is great for businesses that want to give their customers a behind-the-scenes look at what they do.
You Can Track Your Results
Youtube analytics are simple to use and give you a ton of information about how your videos are performing. You can track things like views, watch time, demographics, and even what types of devices your viewers are using. This data is essential for understanding your audience, what’s working well to keep them clicking on your content, and where you need to make changes. Plus, it’s just really satisfying to see those numbers go up over time!
Are you convinced that you need to level up your social media marketing on YouTube? If not, check out some of the great resources below to learn more about how to get started. And be sure to let us know in the comments how your business is using YouTube – we’d love to hear about it!
YouTube Marketing Resources:
- Your Easy Content Marketing Outline by Dkode Technology
- Upcoming Digital Marketing Trends for 2022 by Dkode Technology
- Youtube Marketing Tips by Neil Patel
- The Ultimate Youtube Marketing Guide by Hubspot
Schedule a Digital Marketing Session With Us
There’s a lot you can do on your own to improve your online marketing, but sometimes it helps to consult with an expert. Don’t let competitors leave you in the dust! D-Kode Technology is a leading digital marketing agency near me in the Bay Area, and we’re here to help your business grow. We’ve shown many clients how to rank high on Google, get views, likes, and comments, and ultimately increase their customer base by developing an actionable strategy tailored specifically for their business. Schedule a free marketing session today, or give us a call at (925) 855-3282.