These days, everyone is online, including your customers. Facebook alone has topped a billion users! If you’re a small business owner, read on to find out how social media marketing can benefit your brand.
Brand Exposure and Authority
There’s a lot of chatter online, so the more corners of the web your business occupies, the better. In today’s market, a strong Internet presence boosts brand awareness and credibility. After all, you want people talking about your business.
Social Media Marketing for Web Traffic
Social media marketing is one of the best ways to reroute potential customers to your site, broadening web traffic. Sharing valuable social media content creates more opportunities for people to find your business, as well as recommend you to their own personal networks. It takes on a snowball effect.
Social Media: The More You Know
One of the greatest benefits of social media marketing is that it allows you to learn about your customers in an informal setting. Not only can you engage with customers through comments, but social media marketing provides other information through analytics. What this really means is that business owners can look to raw data for patterns, and fine-tune future digital marketing decisions. For example, Facebook Insights clocks when your audience is most active online, which allows you to post during peak times.
Human Connection
Communicating with customers via social platforms can help build brand trust, especially in how you handle negative reviews, which are unfortunately inevitable in business. Whereas email interactions often have lag times, there’s an immediacy to social media platforms. Plus, such interactions are visible to the public. This opens up new avenues for contact that didn’t even exist in the recent past. All in all, it’s a convenient way to understand how your brand is perceived.
Social media engagement is fun and shows the more human side of your business. Customers want to connect with people, not corporations. For help with your digital marketing needs, please call our office at (925) 855-3282.
