GOOGLE: a term that, before 1998, had only been heard by a handful of people in the tech industry. Now, we use the word “googling” as a verb, and business owners are frantically watching their website ratings after the rank tracker search algorithm update.

Google’s mission has always been “to organize the world’s information and make it universally accessible and useful.” They want to provide their users with the best possible results for their search queries. To do this, they are constantly updating their algorithms.

The most recent update, announced in March of 2022, is focused on rewarding websites that publish in-depth reviews based on first-hand experiences.

The Rank Tracker Search Algorithm Update Explained

To understand how this update will affect your website, you first need to know a little bit about Google algorithms. 

Google’s search algorithms are an intricate system used to organize data from its search index and immediately offer the best possible results for a question. They are constantly changing and evolving, so SEO (Search Engine Optimization) experts have to adapt their strategies continuously.

The purpose of a Google algorithm update is to improve search results. With this most recent update, Google wants to reward websites that publish quality reviews.

What Does This Mean for Your Website?

If you have a website that publishes in-depth reviews, you are in luck! This update should work in your favor and help your website rank higher in search results. Google does not intend to penalize websites that do not publish reviews, but sites that post them will have an advantage.

To make sure your website is prepared for this update, take a look at your content and make sure it meets the following criteria:

  • Thorough: Does your review cover all aspects of the subject matter?
  • Firsthand experience: Is your review based on your own experience?
  • ​In-depth: Is your review more than just a few sentences?
  • Supported by media: Do you have photos, videos, or other forms of media to support your review?

If you can say yes to all of the above, you are on the right track! If not, don’t worry; there is still time to change your website.

The update has already gone into effect, so make sure to use a rank tracker to monitor your website’s performance. This will help you see how the update impacts your website and allow you to make changes if necessary.

The Bottom Line

Google’s most recent rank tracker search algorithm update focuses on rewarding websites that publish in-depth reviews. Monitor your website’s performance using a rank tracker and ensure your content meets the criteria listed above. Doing so will help you take advantage of this update and ensure that your website continues to rank high in search results. This update is just one of many, so stay up-to-date on all the latest algorithm changes.

This is an exciting time for SEO experts and business owners alike. Be sure to stay ahead of the curve and reap the benefits of this update!

SEO Experts Can Adapt Your Website For Google’s Updates

Contact an SEO expert if you need help preparing your website for this or any other rank tracker search algorithm updates.