An advertiser pays a search engine or publisher each time the ad is clicked. This model provides incentive for the publisher or search engine to run effective ads, and can help you broaden your reach and client base.
Pay-per-click ads use keywords to maximize effectiveness and tailor content to relevant users. One great thing about PPC advertising is that it collects data that can be later analyzed to determine the effectiveness of any given PPC ad. This information can be used to modify future ad campaigns in order to make them more powerful, allowing ads in this model to be specifically targeted.
There are different types of PPC ads, as well as different ways they can be optimized and priced. PPC advertising is often used alongside complementary advertising modalities, but sometimes it functions as a stand-alone advertising method. At D-Kode Tech, our PPC specialists will work with you to create a campaign that maximizes the performance of your advertising to successfully reach your target audience and build your business.