The online world is constantly evolving. What works today may not work tomorrow, and what worked yesterday may be considered outdated and spammy. As SEO continues to advance, it’s more important than ever to stay ahead of the curve and use the latest strategies to improve your website’s ranking. In this blog post, we’ll discuss some of the most effective off-page SEO techniques 2022 you should use this year!
What is Off-Page SEO?
Off-page SEO is the term content marketers use to describe measures you can take outside your website that lead to higher SERP rankings. It’s basically everything you can do to raise your site’s visibility and authority without changing the content on your pages.
Some common off-page SEO techniques 2022 include link building, social media promotion, and local citations. By taking measures to improve these areas, you can send positive signals to Google that indicate your site is relevant and trustworthy.
Off-Page V.S. On-Page SEO
Off-page SEO should not be confused with on-page SEO. On-page SEO refers to optimizing individual pages on your site to improve their ranking. This includes things like title tags, meta descriptions, and header tags. Off-page SEO, on the other hand, is about everything else.
A Study in SEO
A recent study conducted by Backlinko analyzed the off-page SEO factors that correlate with first-page rankings on Google. The study looked at a sample of over one million search results and found that the number of referring domains is the most important off-page ranking factor.
In other words, if you want your site to rank higher, you need to focus on building links from other websites.
Of course, this isn’t the only off-page SEO factor that matters. The study also found that social signals, brand mentions, and anchor text are all important ranking factors.
- The Backlinko study found that more domains linking to a page had the highest correlation to better rankings on Google. (Backlinko)
- Companies who engage in blogging receive 97% more backlinks to their site (HubSpot)
- 75% of searchers never go past the first page of search results (HubSpot)
Why is Off-Page SEO Important?
Off-page SEO is important because it’s one of the main factors that Google uses to determine your site’s ranking. By taking measures to improve your off-page SEO, you can send positive signals to Google that indicate your site is relevant and trustworthy. This will help your website rank higher in search results, resulting in more traffic and leads.
Off-Page SEO Techniques 2022
Let’s take a look at some of the best tips and tricks to improve your off-page SEO techniques 2022:
Build Backlinks from High-Quality Websites
One of the most effective off-page seo techniques 2022 is link building. Link building is the process of acquiring links from other websites. These links act as votes of confidence from other sites, telling Google that your site is relevant and trustworthy. The search engine will enhance the ranks and visibility of your website in search results in exchange.
A great place to start is the top referral sources of your website. These are websites that link to your content and offer you a backlink.
To find your top referral sources, go to Google Analytics and click “Acquisition” in the left sidebar. Then, click on “All Traffic” and “Referrals.” This will show you a list of all the websites linked to your site.
Once you know your top referral sources, you can start building relationships with these websites and ask for links.
Make sure you’re only building links from high-quality websites, though. Google penalizes sites that engage in link buying or link schemes, so it’s essential to avoid these black hat SEO tactics.
Guest Post on Other Websites
Another great way to build backlinks is to guest blog on high-quality websites in your industry. This is a great way to get your name and website in front of a new audience and acquire a backlink from the host site.
When guest blogging, ensure you’re only submitting to sites relevant to your industry. You should also ensure that the host site is high-quality and has a good reputation. Otherwise, you could end up damaging your own website’s reputation.
To find guest blogging opportunities, use a Google search operator like “keyword” + “write for us.” For example, if you’re in the fitness industry, you could search for “fitness” + “write for us.” This will show you a list of websites that accept guest posts in the fitness industry.
Another great way to find guest blogging opportunities is to use BuzzSumo. Enter your topic into the search bar and click “Show Only Guest Posts.” This will show you a list of recent guest posts on that topic.
Submit Your Website to Relevant Directories
Submitting your website to relevant directories is another off-page SEO technique that can help improve your website’s ranking. When you submit your site to a directory, you’re creating a backlink to your website.
To find relevant directories, use a Google search operator like “keyword” + “directory.” For example, if you’re a plumber in Los Angeles, you could search for “plumbing” + “directory” + “Los Angeles.” This will show you a list of plumbing-related directories in Los Angeles.
If you want to find even more relevant directories, you can use a tool like Moz’s Open Site Explorer. Just enter your website’s URL into the search bar and click “Search.” Then, click on the “Inbound Links” tab to see a list of websites that link to your site.
Create Shareable Content
Another off-page SEO technique that can help you get more traffic and backlinks is to create shareable content. This could be in the form of blog posts, infographics, videos, or anything else that people will want to share on social media or their own websites.
To make your content more shareable, ensure it’s high-quality and informative. It should also be relevant to your target audience.
You can also use social media to promote your content and get more people to share it. Posting regularly on social media platforms like Twitter, Facebook, and LinkedIn can help you build an audience and get more people to see your content.
And don’t forget to include social sharing buttons on your website so people can easily share your content on their networks.
Focus on Local SEO
If you’re a local business, it’s essential to focus on local SEO. This is the process of optimizing your website for local search results.
Some ways to optimize your site for local SEO include creating location pages, adding your city and state to your title tags and meta descriptions, geotagging your images, and listing your business on directories like Google My Business and Yelp.
Optimizing your website for local SEO can improve your chances of ranking in the local search results, which can lead to more traffic and customers for your business.
Try Influencer Marketing
Influencer marketing is a form of off-page SEO that involves partnering with influencers in your industry to promote your brand.
An influencer is someone with a large following on social media or their own website. They can help promote your content and get it in front of a larger audience.
To find relevant influencers, you can use a tool like BuzzSumo. Enter your topic into the search bar and click “Show Only Influencers.” This will show you a list of influencers in your industry.
You can also use Google to find relevant influencers. Just enter a search term like “keyword” + “influencer.” For example, if you’re in the fitness industry, you could search for “fitness” + “influencer.”
Once you’ve found some relevant influencers, reach out to them and see if they’re interested in partnering with you.
Using these off-page SEO techniques can help improve your website’s ranking and get more traffic from Google. Just remember to focus on quality over quantity, and always follow Google’s guidelines to avoid penalties.
Related Reading: How to Complete a Technical SEO Audit in 4 Easy Steps
Talk to Our SEO Pros
At D-Kode, we have an inside view of what it takes to make a website successful – one that drives more visitors to your business, converts leads into customers, and provides the ideal user experience. Want to know more off-page SEO secrets? Let’s talk. Give us a call at (925) 477-5012 to schedule your free marketing consultation.