Each year, new trends emerge in digital marketing, forcing companies to adapt and modify their strategies with innovative solutions. These changes are, of course, largely driven by consumer behavior. Staying ahead of the game is essential to remaining current in your industry, whatever it happens to be. So, if you’re ready to improve your company’s digital marketing, the following are some trends you can adopt to boost your current strategy.
Conversational Marketing
Conversational marketing refers to a more personalized approach to online business. It’s an automated process that involves engaging with customers in real time on your website. Buyers are moved through sales funnels with a series of automated questions that address their personal needs. This provides them with solutions to what they’re looking for, either through live chat, chatbots, or other forms of artificial intelligence and machine learning.
Instant interaction and personalization are two things that most users now want from a website. In fact, 42% of people expect an immediate response, and 36% expect an answer within five minutes. Most businesses and marketers are already adopting this strategy in different ways. Here are some of them:
Live Video
Facebook Live, YouTube Live, Instagram Live, and Twitch are some of the most popular video features you can use to market your business in real time. Posting content can have a lag time. You can schedule a post in advance and wait for the likes, comments, and shares to pop up on your notification list. But you also have to consider that more and more users seek live interaction. So, instead of thinking about the next post to schedule, why don’t you turn on your camera, go live, and interact with your followers? This is a great way to engage with your audience, all while boosting your brand. You can still post the live feed later, making the video accessible to people who missed it. This allows you to share the content for a second time.
Direct Messaging
Undoubtedly, this is another upward digital marketing trend. More companies are now communicating with their customers through direct messaging services, such as WhatsApp, Telegram, and Facebook Messenger. These interactions have increased significantly.
It’s less intrusive and also more effective to send a simple message than it is to email or make a phone call. We have arrived in a new era of marketing, and it’s essential to foster trust. This engagement helps to establish connection and generate sales through casual messaging platforms. It also makes your brand more personal.
Community Marketing
This is a way for brands to leverage affinity with their consumers by creating spaces where people can discuss shared interests. They can also answer common questions and build relationships, similar to what happens in other online forums. This is an older trend that is being reshaped with some modern twists through the help of social networks and new ways for online communities to connect.
Digital Marketing Services
In order for your digital marketing strategy to be as successful as possible, it’s important to be aware of upcoming trends that can benefit your brand. No idea where to start? We can help. Give us a call at D-Kode Technology for the latest in digital marketing services (925) 855-3282.
