How do you know if you need a mobile app designer or a website designer for your business? It can seem like a tough decision to make. In fact, the answer might even be both.

Businesses are now expected to have a robust online presence (with lots of outstanding reviews) in order to be considered trustworthy, and a website is still the best way to accomplish this. A professional website is also a better fit when it comes to content marketing. But, on the other hand, mobile apps often work a lot better for direct sales because they’re so much more convenient for making online purchases. Plus, they’re right there on the customer’s smart device, so there’s no need to remember your website.

How do you choose? Well, here’s what you need to know before deciding if one – or both – of these options are right for your company.

Why Create a Mobile App?

So, first of all, why would someone even want to create a mobile app for their brand? When it comes to mobile apps, there are many trendy features that you may not be able to offer on a business website. For example, if you’re looking for a more interactive platform that can be personalized, it might be better to talk to a mobile app developer about your options. One of the many benefits of building a mobile app for your brand is that it can be downloaded through mobile app stores for easy access. Your customers won’t have to go to the trouble of finding your website, or looking up your contact information. It will all be right there on their smart device.

Mobile apps can also be used to send push notifications, so you can share special offers with your customers. An experienced mobile app designer can create an app that has more useful features than a simple webpage, and the best part is it’s right on your customer’s smart device.

Reasons to Create a Website

As you can see, mobile app design has a lot going for it, but let’s compare both options. Why would someone need to create a website for their business if apps are the future? Good question! Well, the simple answer is that customers still expect a business to have a website. In fact, your company’s site is really the central pillar to all of your digital marketing efforts. It’s also key to your content marketing strategy.

For example, a website designer can help you set up a weekly blog on your website. Your blog can feature things like industry news, or info about your products and services. These posts can then be shared through your social media channels, and even in a monthly newsletter that goes out to your customers. A professional looking website is also essential to creating authority within your industry, as well as trust. Another option is to launch an online store, or even chat with clients through a pop-up messenger feature.

Talk to a Mobile App Designer

Mobile apps and websites are both powerful marketing tools for your business. Ultimately, it’s up to you which option is more in alignment with your goals. It might even come down to both.

Whether you need help with online marketing, or mobile app development, D-Kode Technology is here for you. When you have a digital marketing team on your side, you can outsource everything from SEO to social media management, and more! Give us a call at (925) 420-8320 today to get started. Or, better yet, easily schedule a free marketing consultation right now by clicking this link and filling out a short form.