Inbound marketing focuses on drawing clients to your business, while outbound marketing interrupts potential customers. Outbound marketing is generally considered annoying and includes things like radio and television commercials, spam, and telemarketing. It’s a traditional, outdated method that pushes sales.
Luckily, there are now more compelling ways to spend your marketing budget. Read on to learn about the benefits of inbound marketing.
Examples of Inbound Marketing
The creation of the Internet has opened up avenues of marketing that didn’t even exist before. Instead of jarring television ads that interrupt a potential customer’s favorite show, inbound marketing takes a gentler approach. Blogs, webinars, eBooks, and entertaining videos are all examples of inbound marketing.
3 Components of a Successful Inbound Marketing Campaign
1. Content: Essentially, inbound marketing offers valuable content. This can come in various forms, such as useful information that solves a problem, or entertainment that brings a customer back to your site and keeps them engaged.
2. Search Engine Optimization: SEO helps potential customers locate your website, generally through a basic search on Google. So, it’s important to maximize your search engine rankings to make sure your website is easy to find. If no one can find your website, there’s no reason to have one.
3. Social Media: When a business creates valuable content, customers want to share it with friends and family. The most convenient way to take advantage of this free advertising is by setting up social media accounts for your business. Facebook, Twitter, and Instagram all offer easy share options.
The Best for Your Business
The web has opened new doors for business owners. In fact, billions of people use the Internet all over the world. We’re more connected than at any other time in history. This is good news for business owners. Since potential customers are already searching your business, your job is to become more visible than the competition, and to offer a superior product or service.