As a small business owner, it’s important to represent your brand on social media channels, and to know how to utilize hashtags. Social media participation is key in reaching your target audience, and with the right strategies, can help you gain new followers. One approach is to use hashtags that relate to your business or brand. Hashtags are like conversations shared between everyone on social media, especially Instagram, Facebook, and Twitter.

How To Utilize Hashtags

Hashtags are used to organize content on social media, making it easier to find new accounts to follow, related articles, and more. Sharing hashtags that fit with your brand, your content, or your message, allows new fans to locate you. But there are some rules to follow: too few hashtags will fail to increase engagement, while too many can look like spam. On Facebook and Twitter, it’s okay to use less hashtags, but on Instagram it’s better to place up to 10 for optimal engagement. To use a hashtag, you simply place this symbol: # in front of the word(s) or phrase(s) that relate to your brand.

How To Choose Hashtags

Create a unique hashtag for your brand or business, then use it in each post. People will share it when talking about you. Other hashtags will require some research. Hashtag research will help optimize content for target audiences. While it’s possible to check which hashtags are popular by typing them into the search bar for each social media platform, you can also use third party websites and apps to find important hashtags. and are free, powerful tools that are great for generating social media hashtags. You can also look through other accounts that are similar to yours to see the hashtags they’re using. Once you have relevant hashtags, you can then build a hashtag strategy. Remember, the more targeted the audience is, the more engagement you’ll get.

Contact D-Kode if you need assistance with using hashtags by calling 925.336.0000