In layman’s terms, digital marketing is the process of a business targeting a specific online demographic with digital brand-related content. Then, using the power of exciting content to turn the desired audience into paying customers. Bottom line? Digital marketing draws attention to your brand from the right people. The right people purchase your product or service, leave positive reviews, share with their network, and your business grows!

Here are a few tried and tested ways that digital marketing can help your business!

Budget-Friendly Alternative to Traditional Marketing

Traditional marketing can rack up costs from TV advertisements, printed ads, stamps for mailers, and the time and labor it takes to distribute materials. Alternatively, digital marketing is a shortcut to reach the same audience with a few clicks.

Social media is a digital content hub. It is constantly expanding its reach to nearly every demographic in every corner of the world. Best of all? It’s totally free. While you might need to pay a marginal fee for a business profile, running paid ads, or data analytics tools, the vast majority of social media is accessible to anyone, anywhere, for no cost. Digital marketing through social media saves money on marketing both immediately and in the long run.

Personalizes your Brand Experience

With access to basic data demographics, you can target specific audiences with relevant ad campaigns that you know they’ll love! Data points like buying intent, life events, and behavior patterns can reveal what kind of marketing content works best for which niche within the subsets of your audience. Businesses want their audiences to see their content and be excited, interested, or ready to buy. Knowing what makes your audience tick is the first step. Using data to further personalize the experience allows customers to feel seen and heard, establishes brand loyalty and trust, and fosters a mutually beneficial relationship between the brand and the customer.

Measures Success in Real Time

The truth is in the numbers. Data analytics tools can provide specific insights into your digital marketing strategy, so you know exactly what’s working… And what’s not. Are customers getting bored halfway through your forms and clicking away? How many prospective customers leave after visiting just one web page? When and where does your audience lose attention? Which ad campaigns garner the most clicks and subsequent purchases, and which content is driving new traffic? A wealth of information about your marketing successes and failures is available to you. All you have to do is utilize your data analytics tools and revise your marketing strategy based on what works.

Digital Marketing Services

Digital marketing offers you a wide range of tools to grow your company’s reach, reputation, and trust in your brand. By fully leveraging channels such as social media, email marketing, and paid advertising, you can increase the success of your business. To learn more or schedule a consultation, contact D-Kode Technology at 925.332.1315. We translate the Internet.