A/B Testing: A method of comparing two versions of a webpage or app against each other to determine which performs better in conversion or other KPIs.
ADA Compliance: ADA Compliance refers to adherence to the Americans with Disabilities Act, ensuring accessibility in physical and digital spaces to individuals with disabilities and prohibiting discrimination. It’s a legal and ethical commitment to inclusivity, mandating practical adjustments like wheelchair ramps in buildings and screen-reader compatibility for websites.
Affiliate Marketing: A type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.
AI (Artificial Intelligence): The simulation of human intelligence in machines that are programmed to think and learn like humans.
Analytics: The systematic analysis and measurement of data and patterns in digital marketing and websites. Often refers to tools like Google Analytics, which provide insights into website traffic and performance.
Back-end: The server-side of a website. It’s responsible for managing data, applications, and system operations unseen by users.
Backlink: An incoming link from one web page that links to another webpage. Considered beneficial for SEO as they can indicate the popularity or importance of a website.
Bounce Rate: The percentage of visitors who navigate away from a website after viewing only one page.
Call to Action (CTA): A prompt on a webpage that tells the user to take a specific action, such as “Sign Up” or “Buy Now.”
Chatbot: A software application designed to simulate human conversation, either via text or audio. Often used for customer support and general inquiries.
Click Through Rate (CTR): The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
CMS (Content Management System): A software application or set of related programs that allow users to create, manage, and modify content on a website without needing specialized technical knowledge.
Conversion Rate: The percentage of website visitors who complete a desired action (like signing up for a newsletter or making a purchase) out of the total number of visitors.
Content Marketing: A strategic marketing approach focused on creating, publishing, and distributing relevant, valuable, and consistent content to attract and engage a target audience.
Cost Per Click (CPC): The amount paid by an advertiser each time a user clicks on their online advertisement.
Digital Marketing: The use of digital channels, platforms, and strategies to promote or market products and services to a targeted audience online.
Domain Name: The web address or URL used to identify a specific page or set of pages on the internet.
E-commerce: The act of buying or selling products or services online.
Front-end: Refers to everything that users interact with directly: visuals, text, graphics, and user interface of a web application or site.
Guest Post: A blog post or article written by someone who is not a regular contributor, typically for promotional purposes on another website’s blog or platform.
Inbound Marketing: A strategy focusing on attracting customers through relevant and helpful content and interactions rather than traditional outbound sales techniques.
Keyword Stuffing: The overuse or excessive repetition of keywords in a web page or content, often considered a spammy practice by search engines.
Keywords: Words or phrases that define what the content is about and what people might use to search for that content.
Landing Page: A standalone web page created for a specific marketing campaign, where a visitor “lands” after clicking on a link in an email, advertisement, or other digital channels.
Meta Description: A brief summary of the content of a webpage that appears in search engine results pages (SERPs).
Meta Titles: Also known as title tags, these are the titles of web pages that appear in search engine results. They give users a quick insight into the content of a page.
PPC (Pay-Per-Click): An online advertising model where advertisers pay a fee each time their ad is clicked, most commonly associated with search engine ads.
Retargeting/Remarketing: Online advertising strategies that target users who have previously visited a website or interacted with a brand’s digital presence, reminding them of their past interest.
Return on Ad Spend (ROAS): A metric that measures the revenue generated for every dollar spent on advertising.
Responsive Design: An approach to web design that ensures a website displays effectively and user-friendly on various devices and screen sizes, adjusting layout and visuals accordingly.
Search Volume: The number or quantity of searches that are conducted for a particular keyword or term over a given period.
SEO (Search Engine Optimization): The practice of optimizing a website or online content to improve its visibility in search engine results pages (SERPs), thereby increasing organic (non-paid) traffic.
SEM (Search Engine Marketing): A form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages primarily through paid advertising.
Social Media Marketing: Using social media platforms to promote products, services, or content, aiming to achieve branding and marketing goals.
Target Audience: A specific group of people identified as the intended recipient of a message, product, or service.
UI (User Interface): The space where interactions between humans and machines occur, particularly how a user interacts with a software or website.
UX (User Experience): Refers to a user’s overall experience when interacting with a product, system, or service, emphasizing ease of use and the quality of the interaction.
Web Hosting: A service that provides the necessary technologies and services for a website or webpage to be viewed online.