2020 was a difficult and complicated year for businesses worldwide. It changed the way companies operate and introduced a new way of thinking when it comes to remote work, attracting audiences, and engaging with Internet users. This is why it’s so important to step up your digital marketing game in 2021. Here are five ways you can update your strategy so that it’s better than ever.
1) Leverage Micro-Influencer Marketing
Influencer marketing has been a buzzword and a key marketing tactic for several years now. Big brands often collaborate with macro-influencers who have millions of followers in order to promote their products or services. As you can imagine, this is a costly approach that can sometimes even prove ineffective.
In 2020, we saw how micro-influencers can have an unexpected effect on purchasing decisions. It seems that micro-influencers often have tighter communities that offers higher levels of engagement. Due to the recent rise in this form of online marketing, it’s safe to say your brand might benefit from collaborating with micro-influencers as well.
2) Optimize For Voice Search
People are not only using voice commands to make phone calls, set daily reminders, and play music, but also to Google information. This is a rising eCommerce trend to keep a close eye on.
No doubt about it – voice search is here to stay. Knowing this, you need to account for the changing times. Content that’s optimized for voice needs to be in sync with search queries. This will help you draw more traffic to your website and remain relevant to modern users who prefer voice search options over typing.
3) Add More Interactive Content
The Internet is a never-ending universe of content. If you want to be a step ahead of your competitors, you need to add interactive elements, such as videos, polls, quizzes, and games to your website and social media platforms. This will help you boost user engagement.
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4) Video Advertising
Platforms like YouTube and TikTok are becoming more popular among users of all ages. These trends often emerge with young people before they’re later adopted by older generations and digital marketing companies. Billions of dollars are spent each year on video advertising, and the figures keep on growing. It’s reported that over 60% of online shoppers are more likely to purchase a product after seeing a video for it.
This proves the effectiveness of video marketing, which means that you too can add video to your business strategy. There are so many options. Video content also helps brands convey their story in a more dynamic way. This can be accomplished through live video sessions, how-to demonstrations, or even behind-the-scenes footage.
5) Add a Chatbot
The Internet doesn’t have a closing time, so why should your website? Chatbots are available around the clock, but the same can’t be said for us. After all, we have to sleep at some point! The cost of adding a chatbot to your website can, at first, seem like a deterrent, but it will prove to be more cost-effective than hiring extra customer service specialists.
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New Year, New Digital Marketing Plan
All in all, each year brings us new trends and tactics we can use to implement a successful digital marketing strategy. The main thing is to keep yourself informed and be ready to adapt. For help designing a digital marketing strategy for your brand, contact us at D-Kode Technology. Click the link to fill out a contact form. Let’s talk!