Gaining decent website traffic is only half the battle for small business owners. The other aspect of this is converting those visitors into customers. Conversion rate optimization (CRO) involves improving your website in order to, hopefully, increase revenue per visitor. Read on to learn more.
Why it’s Important
If a website has an average of 5,000 visitors per month with a 15% conversion rate, the amount of customers you have is 750. Optimizing that conversion rate by a mere 5% would yield 350 new sales. There’s a bigger ROI on the money spent on marketing efforts, which leads to larger profits, plus the ability to expand your business. Conversion rate optimization is beneficial to all business owners. It can help to reduce “bounce rates,” and interest casual browsers.
Implementing New Methods
An engaging website helps with successful conversions. Outline your content clearly to present your products and services in the best way possible. It’s useful to experiment with UX modifications through A/B testing, too. This involves halving your traffic and sending each half to a different variation. Then, you measure and compare the performances against one another, implementing the method that proved to be more successful. You can A/B test page layouts, button placements, and other website elements.
Keep it User-Friendly
Although it’s essential to consider the aesthetic and interactive elements of your webpage, this is just one aspect of your strategy. Changes are unlikely to be worthwhile if your site isn’t user-friendly. For instance, slow loading times can discourage potential customers from lingering on your website. In fact, research shows that the ideal loading speed is under two seconds, so even if you have to sacrifice a few elements, it’s more than worth it.
Know Your Target Audience
It can be tempting to focus on expanding your reach as much as possible. However, if handled the wrong way, this can lead to overloading with useless additional content that may deter potential customers. It’s important to have a clear goal for your target audience. This will also help you to refine your marketing strategy.
Even if something seems to be performing fairly well, that doesn’t always mean that you can set it and forget it. Try new things often. From an SEO perspective, trends come and go. Take time to consider adapting to changes in the industry. After experimenting, choose the best strategy to boost your conversion rate.