In this age of online promotion, there’s a lot of talk about how content marketing is king—and it’s true! Long gone are the days when you could recycle the same boring blog post and rank high on Google, or attract new customers. Of course, this doesn’t mean your old posts aren’t worthwhile, but rather that they need to be refreshed on occasion. Otherwise, your business blog just won’t be noticed in today’s fast-paced marketing world.
With that in mind, we’ll list 6 different types of content you can try on your company’s blog to help give your digital marketing a boost.
Content Marketing Ideas
1) Lists
One thing that’s popular among blog writers is the list. It’s simple and clean looking. Lists also help to break up blocks of text and provide readers with an easier way of seeing the points you’re making on your business blog. Lists work for all industries, too!
2) Industry News
Industry news is another interesting and dynamic way to keep your blog posts fresh, since headlines naturally change over time. You can write about recent developments in your field, or comment on industry trends.
3) Infographics
You’ve probably seen an infographic before. It’s just a visual that communicates information in an interesting way, as opposed to a wall of text. The goal of any blog post should be to communicate relevant information quickly and clearly. Infographics are a great way to accomplish this, especially when numbers are involved, because they’re visually interesting. In order to create one you need tools like Adobe Illustrator and Photoshop, or you can always outsource.
4) Frequently Asked Questions (FAQs)
No doubt, it’s not always easy to anticipate the questions potential customers might have about your business, but if you offer a list of Frequently Asked Questions (FAQs) with brief and straightforward answers, you can provide visitors with most of the information they need. This also cuts down on having to answer the same questions over and over again on an individual basis. Most customers find FAQs helpful and appreciate the effort.
5) Fun Quizzes
Quizzes are one way to reach people who might not otherwise read your blog. Sharing an industry-related quiz with your readers is a fun way to encourage them to find out more about your products or services. Quizzes are also interactive, which means they can hold the attention of their audience for longer than a typical blog post.
6) Contests and Giveaways
Another creative thing you can do with your business blog is include giveaways. Giving away prizes will drive visitors to your site because they’ll want to sign up for your email list in order to be eligible to win. You can share these promotions through your social media channels as well. Growing your email marketing list is a great way to stay in touch with customers. Aside from this, it will also get people talking about your blog, products, or services. For example, a baker might offer a free wedding cake as a prize. For the best results, make sure the giveaway is exciting.
Outsource Your Content Marketing
We know that managing your content marketing can seem overwhelming. That’s why we offer a full range of digital marketing services to help you with everything from SEO consulting to web design. If you need a new online marketing strategy, give us a call at D-Kode Technology today!
