If you own a local business, adopting general SEO practices just isn’t enough. You’re likely missing an important part of your strategy if you haven’t done something to improve your local SEO. Local SEO aims to help you gain more organic traffic and rank higher in search results. But aside from this, you have to consider the geographical aspect of your strategy. Here are a few tips for boosting SEO for local business owners.
1. Redo Your Website
One of the common mistakes that business owners often make is they don’t create a great website. A great website is user-friendly and responsive. Hiring the services of a professional web developer is important because they have the technical understanding to help your site rise to the top. You can then focus on other vital aspects of your SEO strategy.
2. Take Advantage of Social Media Tools
One of the best ways to ensure that you rack up the numbers for your website is by using social media marketing. Platforms such as Facebook and Instagram are a great place to begin. Links to your social media sites should be shared on your website and vice versa. Whenever you create content for your website, you should share it across these mediums. Social media will make it easy for your local audience to share your content across their own networks. This increases your visibility, resulting in higher ranking and conversions.
3. Proper Keyword Research
There are some business owners who optimize keywords that they think are suitable for boosting their ranking. If you’re doing the same thing, you may be missing out on opportunities to improve your site. You might be using the wrong set of keywords that won’t produce the desired results no matter how much you optimize them. The trick lies in doing proper keyword research with the help of a professional who knows how to analyze important data. Gather potential phrases and words which your intended local audience are supposed to use when looking for the services or products you offer.
4. Quality Content
Are you producing quality content for your website? Quality content will make people want to come back to your site, or even share your content with other people. From an SEO perspective, you should also consider the length of your content because longer articles tend to rank higher. Using relevant keywords in your content makes it easier for customers to find you in local searches.
5. Incorporate Video Content
As we talk about SEO trends this year, one of them includes the usage of video content. Adding videos to your website content not only helps you market your content more effectively, but it also enhances user engagement.
6. Be Mobile-Friendly
Another tip for boosting SEO for local businesses is by making your website mobile-friendly. Chances are 90% of your target audience will search for your services on a mobile device. Having a mobile-friendly website can keep your services easily accessible to a wider local audience.
SEO for Local Business
If you’re struggling with local SEO, it’s understandable. It can be confusing. You don’t need to handle it on your own. Hiring an SEO expert can help you get started. At D-KODE, we help businesses to improve their local SEO ranking and boost visibility, reach a wider audience, and boost conversion rates. Contact us at (925) 336-0000, or set up a free consultation online at calendly.com.