You may have heard it’s a bad thing to pay people to click on your links! Of course that would be bad. Great news, though: that’s not what PPC is, and PPC is actually a great tool to market your business. PPC stands for pay-per-click, a model of online marketing where advertisers pay each time one […]
Promoting On Facebook: Why Events Pack More Power Than Posts
If you have a business, you should have a Facebook page for it. But knowing to HAVE a page is different than knowing what to DO with it. Here we’re going to give you some guidance on how get the most out of Facebook events for your business. Why Events? You may wonder why […]
How To Make Promotional Images For Your Company
Whether you’re making social media postings, creating a flyer or an image for a blog or webpage, if you have a business you probably need some images. You want a visual style that matches your professionality, your company culture, your product. It needs to look good. Preferably for free or cheap. How can you do […]
How Should My Company Use Social Media?
Social Media is inevitable. As your company grows, there comes a time that you need to get a website. Once you’ve got a website, there comes a time that you need a social media presence. The only way around it is going out of business. So What Do You Do On Social Media, as […]
How Do You Make a Customer Avatar?
What is an Avatar? AVATAR IS A COMPUTING TERM MEANING “AN ICON OR FIGURE REPRESENTING A PARTICULAR PERSON IN VIDEO GAMES, INTERNET FORUMS, ETC.” -GOOGLE DICTIONARY In our context, where we’re talking about an avatar to represent your ideal customer. The representation we make goes deeper than the flat iconic picture in an internet forum, and […]
What is Social Selling?
You may have heard that social media is the new frontier for building a business. Are you able to picture how that could be? Because it’s true, and it’s name is social selling. This is now where customer relationships, recognizable brands, and new customers are born. What is social selling? It’s not a […]
What is Inbound Marketing?
Learning about a product used to happen in the store, office, or wherever a purchase would eventually happen. An employee of the company used to be the ultimate source of product info. Today finding out about products happens on yelp, youtube, through blogs, social media, or on product review and comparison websites. Today’s customers trust […]
4 Digital Marketing Strategy Ideas You Can Use Today
When building your marketing strategy for a business, it’s vital to know that the traditional techniques of print radio and TV advertising don’t work anymore. Modern media users filter out traditional forms of advertising about products or services. Digital marketing takes a different approach by offering clients something of value, allowing them to become organically […]
WHAT’S THE DIFFERENCE BETWEEN A BLOG AND A WEBSITE?
Before creating a blog or website, you’ll want to be able to define “blog” and “website” in your mind. Both blogs and websites provide an online ‘location’ for your business or personal purposes, but they are not the same. Because our lives are increasingly lived online, it’s good to understand the uniqueness and value of […]
CONVERTING VISITORS INTO CUSTOMERS: 5 WEB DESIGN TIPS
Your website is not just a place to showcase your products and services or provide contact information. It’s also an opportunity for connecting with visitors and converting visitors into customers! 81% of shoppers conduct online research before deciding on what to buy. It’s when they’re browsing your website that you can connect with your clients […]