When building your marketing strategy for a business, it’s vital to know that the traditional techniques of print radio and TV advertising don’t work anymore. Modern media users filter out traditional forms of advertising about products or services. Digital marketing takes a different approach by offering clients something of value, allowing them to become organically […]
WHAT’S THE DIFFERENCE BETWEEN A BLOG AND A WEBSITE?
Before creating a blog or website, you’ll want to be able to define “blog” and “website” in your mind. Both blogs and websites provide an online ‘location’ for your business or personal purposes, but they are not the same. Because our lives are increasingly lived online, it’s good to understand the uniqueness and value of […]
CONVERTING VISITORS INTO CUSTOMERS: 5 WEB DESIGN TIPS
Your website is not just a place to showcase your products and services or provide contact information. It’s also an opportunity for connecting with visitors and converting visitors into customers! 81% of shoppers conduct online research before deciding on what to buy. It’s when they’re browsing your website that you can connect with your clients […]
5 WAYS A TECHNOLOGY UPDATE COULD SAVE YOUR SMALL BUSINESS MONEY
Tech has been an important part of our lives and businesses for a long time now. Staying up to date with the constant advances helps your small business technology stay ahead of the game and improve productivity year after year. But if you’re a small business, you may be wondering how you can compete with […]
ON PAGE SEO VS OFF PAGE SEO: WHICH IS MOST IMPORTANT FOR YOUR BUSINESS?
SEO, short for search engine optimization, is the practice of improving organic search engine page ranking with the goal of helping your business show up higher in search engine results. On page and off page SEO are two types of techniques that are used to achieve this goal. So, what’s the difference and which one […]
5 BENEFITS OF REGULAR BUSINESS BLOGGING
If your business already has an online presence in the form of a website, you may be wondering if your business also needs a blog. Blogs can be released on a weekly or monthly basis, or in some cases businesses post multiple times per week. Regularly updating a business blog has many advantages especially if […]
4 TIPS TO GET YOUR WEBSITE TO THE TOP OF GOOGLE SEARCH RESULTS
If you run a business or sell a product,a website can be the ideal tool to build your customer base. To make your website work for you, it needs to show up in an internet search, preferably towards the top of search results. Try these 4 tips to help get your website to the top […]
5 MOST IMPORTANT FAQ’S ABOUT DIGITAL MARKETING
While many small businesses know that digital marketing is important, understanding exactly how professional digital marketing can help your business is essential. One of the key aspects of running a business is making sure potential customers know about your business, can contact you and can access your services. This is exactly what digital marketing can […]
TOP 5 WEB DEVELOPMENT INNOVATIONS YOUR BUSINESS NEEDS IN 2017
A stunning business website can go a long way in boosting the image and marketing for your company. Maintaining an outstanding website means staying up to date with the latest trends in web design and development. Here we examine some of the most recent trends from 2017 to help you achieve a more up to […]
IF MY WEBSITE DESIGN IS RESPONSIVE, DO I NEED A MOBILE APP?
Mobile capability is vital for every business with a digital presence. However, there is a lot of confusion surrounding the difference between mobile websites and mobile apps. In the last blog we took a closer look at the specific differences between these two types of mobile developments. Understanding these, the next question is ‘what does […]