What is the California Internet Law? There’s a new internet privacy law called the California Consumer Privacy Act, and you should know about it. California is not alone in questioning whether companies are capable of monitoring themselves. The new law was modeled after Europe’s General Data Protection Regulation, or GDPR, which was set in motion […]
Online Graphic Design Tools You Should Try
Today, a large part of our everyday lives is spent on the internet. And the role of a graphic designer is more relevant than ever. Visual messages and concepts influence us more than we may realize. So, if you haven’t started taking advantage of the power of graphic design, now might be a good time […]
Local Search Engine Optimization
Lосаl search engine optimization hаѕ bесоmе part of аnу gооd business mаrkеtіng ѕtrаtеgу. For years, search engine optimization (SEO) wаѕ fосuѕеd on a global scale. The only thing separating ѕеаrсh rеѕultѕ bеtwееn countries wаѕ the lаnguаgе ѕеаrсh tеrms were еntеrеd in. But now the connection between GPS mарѕ and buѕіnеѕѕ lіѕtіngѕ seem normal. Local SEO […]
Creating Your Instagram Business Account
An Instagram business account allows you to post images and stream videos in real time. It’s also useful for marketing your business in the digital world. Social media has become more than just entertainment, and Instagram is one of the top platforms, in terms of popularity. Most businesses have their own account. In this article, […]
What’s Your Company’s Story?
What’s your company’s story? Every company has one. Storytelling generates confidence in your brand, and determines how the public feels about your products or services. Sharing the narrative of your business is one of the most personable things you can do. Why Company Stories Matter The story of a business usually explains how it began, […]
Social Media Goals
Goal setting is important for any organization. You can’t know if you’re meeting goals, if you don’t know what they are! In 2019, there will be around 2.77 billion social media users in the world, and that number is only going up. Set large and small goals to keep you on track, and take advantage […]
How To Choose And Utilize Hashtags
As a small business owner, it’s important to represent your brand on social media channels, and to know how to utilize hashtags. Social media participation is key in reaching your target audience, and with the right strategies, can help you gain new followers. One approach is to use hashtags that relate to your business or […]
Inbound Marketing Basics
Over the years, marketing has drastically changed. Even though traditional marketing still exists and plays a part in the overall process, understanding inbound marketing basics has become essential. Nowadays, it’s a smart choice to pair inbound marketing with traditional marketing. What is Inbound Marketing? Traditional marketing is a push strategy. It’s a way in which […]
WordPress 5.0 and What it Means For You
WordPress 5.0 WordPress 5.0 “Bebo” is the latest version of WordPress. While many of us are excited for updates from free software, others resist change. WordPress 5.0 “Bebo” has a limited running time for other plugins, plus the only code editing option is a block-based editor called Gutenberg, however, Gutenberg is known for its seamless […]
When to Focus on Website Redesign
Website redesign isn’t cheap, but after years of the same interface you might be ready for a layout and design overhaul. How often should a website be redesigned? There’s no set answer, but there are some good reasons for a redesign. Website Design Trends Your website might seem out of date when compared to current […]