In layman’s terms, digital marketing is the process of a business targeting a specific online demographic with digital brand-related content. Then, using the power of exciting content to turn the desired audience into paying customers. Bottom line? Digital marketing draws attention to your brand from the right people. The right people purchase your product or […]
Social Media Marketing Done Right
An effective social media marketing strategy helps you reach your target audience, get them hooked, and keep them engaged with fresh content. Did you know that more than half of the world’s population is active on social media? That’s right – that’s 4.2 billion people who regularly use social media platforms like Facebook, Twitter, LinkedIn, […]
The Importance of Mobile App Development
In our increasingly digitized world, maximizing your online presence is one of the best ways to grow your small business. Mobile app development is your secret key to boosting your brand. It’s hard to imagine a day without the internet. Portable cell phones make accessing the web so unbelievably easy. If I search for “yogurt […]
Why Hire a Bay Area Website Designer Who Specializes in Marketing
There are different routes you can take when looking for a Bay Area website designer. Lots of people offer freelance design services, outsourcing what they either don’t know how to do, or don’t have time to finish. So, why choose a website designer who also works in the digital marketing industry? Let’s review why this […]
Your Easy Content Marketing Outline
Is your content marketing strategy enough to attract and keep the attention of loyal, passionate customers? As a small business owner, you understand the grit and grind that comes with promoting your brand. Even established small businesses may struggle to compete with neighboring chains and their seemingly unlimited marketing budgets. In modern times, a quick […]
Questions to Ask Your Website Designer
Are you looking for a San Ramon website designer? If you’re thinking about creating a business website, there are a few questions you need to ask before hiring a local website designer for your project. Whether your website design just needs a modern boost or you’re starting from scratch, here are a few things to […]
Reasons Google Rankings Matter
Did you know that Google reviews more than 200 ranking factors before it decides where your business website belongs on the list? If “getting my business ranked high on Google” is a priority for you, you’ll need to learn a little more about how search engine algorithms decide which websites belong in the spotlight. Ranking […]
Social Media Marketing Trends for Spring
Most of us spend too much time on social media, but that’s good news for entrepreneurs and digital marketing companies. If you “tweet” or update your Facebook status on the regular, then you already know how addicting it can be to keep scrolling through the endless feed to find out what your friends are sharing. […]
How Mobile Apps Can Increase Sales
The right apps can make all the difference when it comes to increasing sales, but these are some of the most overlooked tools that companies can adopt. While custom mobile app development is always an option, there are also a wide variety of existing applications to choose from. We’re all familiar with apps these days; […]
Website Development Bugs & Not the Cute Kind
Website development is a detailed process. Even the most experienced web developer is bound to make some mistakes. Website “bugs” are classified by their severity (critical, major, minor, and trivial), and priority (high, medium, low). Some of the most common issues involve functionality and design, as well as aspects that have more to do with […]