Website redesign isn’t cheap, but after years of the same interface you might be ready for a layout and design overhaul. How often should a website be redesigned? There’s no set answer, but there are some good reasons for a redesign. Website Design Trends Your website might seem out of date when compared to current […]
Marketing Your Business on Nextdoor and the Neighborhood App
Nextdoor is the fastest growing social media platform today and provides endless opportunities for small and large businesses alike to create local-level referral networks. If you own a business, the Nextdoor Neighborhood app may meet many of your local level marketing needs; for free! As of recently, the app has been utilized by homeowners to […]
Facebook for Business: Recommendations
Facebook is always changing, and its most recent evolution is in how people interact with the facebook pages of physical businesses near them. There are now “Facebook Recommendations” For local businesses with physical locations, Facebook’s new Recommendations feature is a great new tool. You may have already noticed the “Recommendations” function in action! What […]
Mobile-First Indexing is Here
It’s actually already happening. I’m speaking of the way Google indexes websites, so this won’t affect people using Mozilla or Yahoo for searches, unless you want most people to see your website. Because most people search with Google. What is Indexing? In general indexing in just to make a catalog or organized list. But we’re […]
Find Your Blog-Writing Voice
Everyone can agree that having a blog is good for your business. Blogs are a great way to share your voice, display your expertise, solidify your branding, and show who your company is in a relationship-building way. Whose Voice Are We Talking About? You, the person you are, have a personality and a way of […]
Gutenberg: The New WordPress
Most people have heard of WordPress, I think. It’s a highly successful, commonly used way to build websites. In fact, they say that over 30% of websites in the world and over 60% of websites running a CMS (content management system, the ones not written purely in code) use WordPress. This amounts to about 75,000,000 websites […]
Google Analytics and The GDPR Initiative
Google Analytics is one of the most popular ways to keep track of and analyze the traffic on your website. It’s also free and pretty powerful, so it’s no wonder so many people use it. The GDPR initiative is a new set of privacy laws in the European Union, which is a collection of 28 […]
How and Why: Keywords in Your Blog Posts
You need readers. The best way to get found by readers is search engines. You can certainly advertise on search engines, as discussed in our PPC post, but to do it effectively, you’ll want to choose your keywords carefully. Whether or not you’re using Pay-Per-Click advertising, you need to use words in your post strategically […]
What is PPC (Pay-Per-Click Advertising)?
You may have heard it’s a bad thing to pay people to click on your links! Of course that would be bad. Great news, though: that’s not what PPC is, and PPC is actually a great tool to market your business. PPC stands for pay-per-click, a model of online marketing where advertisers pay each time one […]
Promoting On Facebook: Why Events Pack More Power Than Posts
If you have a business, you should have a Facebook page for it. But knowing to HAVE a page is different than knowing what to DO with it. Here we’re going to give you some guidance on how get the most out of Facebook events for your business. Why Events? You may wonder why […]