An Instagram business account allows you to post images and stream videos in real time. It’s also useful for marketing your business in the digital world. Social media has become more than just entertainment, and Instagram is one of the top platforms, in terms of popularity. Most businesses have their own account. In this article, […]
What’s Your Company’s Story?
What’s your company’s story? Every company has one. Storytelling generates confidence in your brand, and determines how the public feels about your products or services. Sharing the narrative of your business is one of the most personable things you can do. Why Company Stories Matter The story of a business usually explains how it began, […]
Social Media Goals
Goal setting is important for any organization. You can’t know if you’re meeting goals, if you don’t know what they are! In 2019, there will be around 2.77 billion social media users in the world, and that number is only going up. Set large and small goals to keep you on track, and take advantage […]
How To Choose And Utilize Hashtags
As a small business owner, it’s important to represent your brand on social media channels, and to know how to utilize hashtags. Social media participation is key in reaching your target audience, and with the right strategies, can help you gain new followers. One approach is to use hashtags that relate to your business or […]
Inbound Marketing Basics
Over the years, marketing has drastically changed. Even though traditional marketing still exists and plays a part in the overall process, understanding inbound marketing basics has become essential. Nowadays, it’s a smart choice to pair inbound marketing with traditional marketing. What is Inbound Marketing? Traditional marketing is a push strategy. It’s a way in which […]
WordPress 5.0 and What it Means For You
WordPress 5.0 WordPress 5.0 “Bebo” is the latest version of WordPress. While many of us are excited for updates from free software, others resist change. WordPress 5.0 “Bebo” has a limited running time for other plugins, plus the only code editing option is a block-based editor called Gutenberg, however, Gutenberg is known for its seamless […]
When to Focus on Website Redesign
Website redesign isn’t cheap, but after years of the same interface you might be ready for a layout and design overhaul. How often should a website be redesigned? There’s no set answer, but there are some good reasons for a redesign. Website Design Trends Your website might seem out of date when compared to current […]
Marketing Your Business on Nextdoor and the Neighborhood App
Nextdoor is the fastest growing social media platform today and provides endless opportunities for small and large businesses alike to create local-level referral networks. If you own a business, the Nextdoor Neighborhood app may meet many of your local level marketing needs; for free! As of recently, the app has been utilized by homeowners to […]
Facebook for Business: Recommendations
Facebook is always changing, and its most recent evolution is in how people interact with the facebook pages of physical businesses near them. There are now “Facebook Recommendations” For local businesses with physical locations, Facebook’s new Recommendations feature is a great new tool. You may have already noticed the “Recommendations” function in action! What […]
Mobile-First Indexing is Here
It’s actually already happening. I’m speaking of the way Google indexes websites, so this won’t affect people using Mozilla or Yahoo for searches, unless you want most people to see your website. Because most people search with Google. What is Indexing? In general indexing in just to make a catalog or organized list. But we’re […]