Traditional marketing has a long history. If you’ve ever seen the popular Netflix series Mad Men, you have a general sense of what traditional marketing entails. You can think of it as being disruptive: a radio or television commercial, billboards, pop-up ads, and so on. No one is ever happy to listen to a commercial. […]
Why Every Business Needs a Content Marketing Strategy
Content Marketing Basics Ad blocking software is becoming commonplace, making it more essential for business owners to have a solid content marketing strategy to reach customers. In fact, brands that rely heavily on paid advertising may need to rethink their approach in the coming years. So what is content marketing and how can it help […]
Website Designer Scams & Red Flags
If you’re looking for a Livermore website designer, you likely have some concerns about fraud in the industry, and you’re right to be uneasy. Online scams are on the rise and, unfortunately, that includes the world of website design and development. But how do these scams work and how can you spot them? How it […]
Exciting Mobile App Development Trends
Don’t expect anything in the tech world to stay the same for long, including mobile app development. More than twenty years have passed since the first mobile app was released and we’ve come a long way in those intervening years—just imagine what the future holds. If you’re a business owner who hopes to take advantage […]
What’s New in Social Media Marketing?
Savvy business owners are investing more time in social media marketing and keeping an eye on emerging trends. The pandemic has shown us just how important a strong social media presence is, especially as an ever-changing source of business intelligence. So if you’re wondering what’s hot and what’s not, check out these online marketing trends. […]
Search Engine Optimization for Your Business
Being a business owner requires you to wear many different hats, often because there’s simply no one else to make sure things get done right. Marketing is usually somewhere near the top of that list. After all, if you aren’t attracting new customers, your doors won’t stay open for long. But times are changing. Instead […]
5 Times When You Need a Website Designer
Are you looking for an East Bay website designer? Your company’s website is perhaps the single most important part of your online presence. When a website is good, it communicates clearly and easily with your audience everything that they need to know about your brand and what it stands for. But when a website is […]
What to Include in Your Mobile App Design
So you’ve decided you want to explore the possibility of mobile app development for your business, but you’re not sure which features you need? Let’s take a look at what a company’s mobile app should definitely include. Easy Onboarding If signing up for your app is complicated, potential users are more likely to delete it […]
5 Reasons Your Business Needs a Blog
Maybe you’ve heard that your business needs a blog but you’re not quite sure why. You’ve probably noticed that blogging has become more popular for business owners. If you’re focusing on website development, there are actually a few ways that a blog can help your business. These are some of the main reasons why your […]
How Often Do You Need a New Website Design?
Are you beginning to wonder if your website design looks a little dated? If you’re a business owner, keeping your site current is a top priority when it comes to generating leads, but a solid web presence is also one of the best things you can do for your brand’s image. Do you have questions […]